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Gartner® Research: Quick Answer: How Can I Use Personalization Most Effectively in Digital Commerce?

Personalization can be the key to increasing customer engagement and making a meaningful customer connection. But how can you do it more effectively? And what does it take to achieve true 1:1 personalization? Gartner® analysts evaluated 175 case studies over 7 years, from 2014 through 2021, and uncovered that when brands use personalization technologies, customer experience improves and customer engagement and revenue increases.

Download the research to learn how to apply personalization to increase customer engagement and achieve higher conversion rates.

Gartner, Quick Answer: How Can I Use Personalization Most Effectively in Digital Commerce?, Penny Gillespie, 8 June 2022.

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