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While mobile push and SMS are both important tactics, here, we’ll focus on specifically on SMS marketing for those who don’t have a mobile app strategy in place. A powerful tool for real-time communications, 90% of SMS messages are read within three minutes. Ready to get started? Below is a brief guide to help you make the most of SMS this holiday season. 

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From Diwali (November 4) to Boxing Day (December 26), this is the World Cup of time periods for customer support and customer success professionals in MarTech. And with data showing that 31% of shoppers started their holiday shopping in June, being over-prepared is more important than ever given both consumer eagerness and expectations post COVID.

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Customers may churn for a number of reasons, but only with deep customer digital experience insights can you uncover the true reasons for cart abandonment. From an unclear interface to buttons not working to users who are actually attempted fraudsters, it’s critical to dive deep into the online behaviors happening across your web properties to succeed amidst a busy holiday shopping season. Tealeaf by Acoustic can help you understand the true reasons for cart abandonment.

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Forrester Study: Strengthen Customer Retention and Engagement with Behavioral Data