Resources

With customers experiencing brands on so many different channels and devices, it has become increasingly harder for marketers to make a meaningful connection across all touchpoints. Customer journey orchestration tools can help marketers more effectively target and personalize communications to meet customers all along the buying journey.

If you missed the first installation, we sat down with Scott Opiela, CMO of Acoustic, to discuss marketing priorities and best practices. This time, we’re connecting with a teammate who leads our engineering vision. Meet John Riewerts, SVP of Engineering at Acoustic.

Marketers have no shortage of data. But when it comes to personalization, which data helps marketers scale with speed and ease?  When brands leverage behavioral data, they can make the most out of their owned channels like email, SMS, and social media

CX Scoop outlines Acoustic's collaboration with Snowflake to streamline real-time data sharing within Acoustic Connect.

Marketers today are navigating an ocean of data, but figuring out the best way to leverage it and turn insights into action can be puzzling. That's where behavioral experience data comes into play—think of it as the secret sauce to discovering what lies between opens and clicks. By delving into this data, marketers can gain insights into customer intent, actions, preferences, and patterns.