Resources

With customers experiencing brands on so many different channels and devices, it has become increasingly harder for marketers to make a meaningful connection across all touchpoints. Customer journey orchestration tools can help marketers more effectively target and personalize communications to meet customers all along the buying journey.

At Acoustic, this time of year is defined by one word: preparation. Our efforts to prepare for the holiday shopping season began several months ago. We started extra early this year because, in addition to our normal efforts to harden the code and stabilize the platform, we continue to deliver new innovations and insights in our new Acoustic Connect platform, like our Insights dashboard to help you manage campaigns more effectively. As you gear up for the busiest time of the year, here’s how we’re getting ready to help you all holiday season long.

Marketers have no shortage of data. But when it comes to personalization, which data helps marketers scale with speed and ease?  When brands leverage behavioral data, they can make the most out of their owned channels like email, SMS, and social media

Acoustic CMO Scott Opiela shares how real-time interaction management improves brands’ relationships with their customers by relying on “in the moment” customer intent signals.

Marketers today are navigating an ocean of data, but figuring out the best way to leverage it and turn insights into action can be puzzling. That's where behavioral experience data comes into play—think of it as the secret sauce to discovering what lies between opens and clicks. By delving into this data, marketers can gain insights into customer intent, actions, preferences, and patterns.