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Build a brand that stands the test of time
Relevance isn’t luck — it’s strategy. Get the inside story on how to build a brand that shapes the future with insights from Martha Pease, former CMO of Victoria's Secret and Neutrogena.
Evolve for the future without losing what works
A brand can go viral in a day. But how do you make it last a decade? In our first session of Fwd: Thinking, Omar Johnson broke down how to create brand momentum — now, it’s time to talk about how to keep the momentum going.
Martha Pease knows exactly how brands evolve to stay relevant. She’s helped some of the biggest names — Victoria’s Secret, Neutrogena, IBM, Domino’s, L’Oréal Paris — navigate the moments that can make or break a brand’s future. She’s worked with industry legends, sat at every seat at the marketing table, and shaped the transformation strategies that keep brands thriving.
She’s bringing those lessons straight to you. Join us to get expert insights and tips on how you can move beyond the moment, adapt to change, and create lasting impact — without losing what makes your brand great in the first place.
Relevance isn’t something brands stumble upon — it’s something they build through transformation. When you dare to create something truly legendary, you quickly learn that adapting to change isn’t just necessary, it’s what keeps you ahead.
Martha Pease has spent her career guiding brands through these pivotal moments, helping some of the most recognizable names in the world evolve and thrive. She’s worked alongside industry icons like Steve Jobs, John Sculley, Bill Campbell, David Novak, Phil Dusenberry, and Jean-Paul Agon, shaping the strategies that keep their brands at the forefront.
In this session, she’ll take you inside those defining moments, offering a behind-the-scenes look at how great brands evolve and sharing lessons you can apply to your own work. Whether you’re leading a brand refresh, adapting to shifting customer expectations, or preparing for what’s next, you’ll get insights you need to keep your brand relevant and moving forward.
Fwd: Thinking with Martha Pease goes live on April 30 at 11AM ET/8AM PT. It’s all happening online, so you can tune in from anywhere.
Yes, this session will be recorded and emailed to registrants. But trust us — there’s nothing like being in the (virtual) room. Live is where the inspiration really hits!
📣 About Martha Pease
Martha Pease is a chief marketing officer, board member, CEO, and global business director recognized for leading companies in transforming brands and businesses to increase shareholder value. Martha has held high-level posts in media, retail, fashion, beauty, technology, creative, and consulting firms for iconic companies, including IBM, Apple, Neutrogena, Dominos, and L’Oreal Paris, BBDO, BCG, and Victoria’s Secret. Recognized and respected as expert in unlocking growth, Martha realigns complex organizations and business models toward transformational change by resetting priorities, balancing risk, and building stakeholder consensus.
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Is your brand ready for what’s next?
The strongest brands don’t just survive change, they drive it. Discover the transformation strategies that set them apart.
