Most platforms charge more as your audience grows. We don't.
Get flexible packaging and predictable costs based on how you use the platform, like your messaging volume, your data depth, and your personalization ambition — not the size of the audience you've worked so hard to build.
Best for smaller teams building their lifecycle marketing foundation.
Designed for teams scaling personalization with deeper behavioral intelligence.
Perfect for brands running complex, high-volume customer journeys at scale.
| Feature | Professional Any combination of channels: Email, SMS, mobile, WhatsApp | ||
|---|---|---|---|
Omnichannel orchestration (marketing automation) | |||
Included | |||
Triggers (event, location, device, behavior attributes, signal, product, segment) | Limited signals | ||
Trigger based on custom signals and behavior attributes | Not included | ||
Included | |||
Not included | |||
Analytics & reporting | |||
Limited behavioral insights | |||
Not included | |||
Included | |||
Included | |||
Included | |||
Email heatmap | Included | ||
Included | |||
Session bot detection | Not included | ||
Included | |||
Insight-driven product catalog | |||
Included | |||
Limited insights | |||
Segment by cart abandonment only | |||
Predict product and category interest | Very limited insights | ||
Omnichannel messaging (personalized content creation) | |||
Unlimited | |||
Limited | |||
Limited | |||
Included | |||
Limited signals and behavior attributes | |||
Included | |||
Included | |||
Included | |||
Add-on | |||
Audience & segmentation (built-in CDP) | |||
Included | |||
Limited behavioral attributes | |||
Not included | |||
Identity resolution | Included | ||
Included | |||
Included | |||
Digital experience & optimization | |||
Not included | |||
Session replay | Not included | ||
Application analytics (link, form, comparison, attention, etc.) | Not included | ||
Heatmap | Not included | ||
Acoustic AI | |||
Predictive timing and send | Included | ||
AI-powered campaign and journey builder | Included | ||
Session bot detection | Not included | ||
Email bot detection | Included | ||
Predict product and category interest | Limited signals and behavior attributes | ||
AI-powered content generation | Included | ||
AI-suggested next-best action | Included | ||
AI-suggested segmentation | Included | ||
MCP (via Claude) | Included | ||
Customer support | |||
Dedicated account team | Included | ||
24/7 priority support | Included | ||
Email deliverability audit | One-time or recurring | ||
Onboarding and migration support | Standard or upgrade | ||
The cost [of Salesforce Marketing Cloud] was getting more and more extravagant to the point where we questioned if we were making back what we had invested in the system.
Tell us about your marketing programs. We'll put together a package that matches your scale and grows with you as your strategy evolves.