Choose the pricing plan that grows with you
Most platforms charge more as your audience grows. We don't.
Get flexible packaging and predictable costs based on how you use the platform, like your messaging volume, your data depth, and your personalization ambition — not the size of the audience you've worked so hard to build.
Professional
Best for smaller teams building their lifecycle marketing foundation.
Premium
Designed for teams scaling personalization with deeper behavioral intelligence.
Ultimate
Perfect for brands running complex, high-volume customer journeys at scale.
Professional
Premium
Ultimate
Any combination of channels: Email, SMS, mobile, WhatsApp
Omnichannel orchestration (marketing automation)
Flexible campaign types (scheduled, multi-step, triggered)
Triggers (event, location, device, behavior attributes, signal, product, segment)
Trigger based on custom signals and behavior attributes
Predictive timing
AI-powered campaign builder
Analytics & reporting
Executive summary dashboard
Audience engagement dashboard
Audience health dashboard
Campaign performance dashboard
Channel reporting (email, SMS, WhatsApp, push)
Email heatmap
Custom reporting and analysis
Session bot detection
Email bot detection
Insight-driven product catalog
Built-in product and multi-level catalog
Embedded product intelligence
One-click engagement & investigation
Predict product and category interest
Omnichannel messaging (personalized content creation)
Audience attribute-based message personalization
Behavior attribute-based message personalization
Signals-based message personalization
Product & catalog-based message personalization
Dynamic content personalization
Conditional content message personalization
Reference set data-based message personalization
Variant message personalization
AI-powered content generation
Audience & segmentation (built-in CDP)
Audience content profile with real-time activity feed
Dynamic segmentation
Pre-built lifecycle segmentation
Identity resolution
AI-suggested next-best action
AI-suggested segmentation
Digital experience & optimization
Signal composer
Session replay
Behavior analytics
Application analytics
Heatmap and attention analysis
Acoustic AI
Predictive timing and send
AI-powered campaign and journey builder
Session bot detection
Email bot detection
Predict product and category interest
AI-powered content generation
AI-suggested next-best action
AI-suggested segmentation
MCP (via Claude)
Customer support
Dedicated account team
24/7 priority support
Email deliverability audit
Onboarding and migration support
Omnichannel orchestration (marketing automation)
Flexible campaign types (scheduled, multi-step, triggered)
Triggers (event, location, device, behavior attributes, signal, product, segment)
Trigger based on custom signals and behavior attributes
Predictive timing
AI-powered campaign builder
Analytics & reporting
Executive summary dashboard
Audience engagement dashboard
Audience health dashboard
Campaign performance dashboard
Channel reporting (email, SMS, WhatsApp, push)
Email heatmap
Custom reporting and analysis
Session bot detection
Email bot detection
Insight-driven product catalog
Built-in product and multi-level catalog
Embedded product intelligence
One-click engagement & investigation
Predict product and category interest
Omnichannel messaging (personalized content creation)
Audience attribute-based message personalization
Behavior attribute-based message personalization
Signals-based message personalization
Product & catalog-based message personalization
Dynamic content personalization
Conditional content message personalization
Reference set data-based message personalization
Variant message personalization
AI-powered content generation
Audience & segmentation (built-in CDP)
Audience content profile with real-time activity feed
Dynamic segmentation
Pre-built lifecycle segmentation
Identity resolution
AI-suggested next-best action
AI-suggested segmentation
Digital experience & optimization
Signal composer
Session replay
Behavior analytics
Application analytics
Heatmap and attention analysis
Acoustic AI
Predictive timing and send
AI-powered campaign and journey builder
Session bot detection
Email bot detection
Predict product and category interest
AI-powered content generation
AI-suggested next-best action
AI-suggested segmentation
MCP (via Claude)
Customer support
Dedicated account team
24/7 priority support
Email deliverability audit
Onboarding and migration support
Trusted by global brands sending billions of messages
75%
reduction in platform TCO
20+
customer journeys launched
98%
reduction in time to create and update contact lists
The cost [of Salesforce Marketing Cloud] was getting more and more extravagant to the point where we questioned if we were making back what we had invested in the system.”
