Acoustic Connect Named “Best Overall Marketing Automation Platform” in 2025 MarTech Breakthrough Awards
Modern, AI-Enabled Platform Combines Cross-Channel Marketing, Real-Time Buyer Intent and Simple, Scalable UX
Source: MarTech Breakthrough
LOS ANGELES, Aug. 14, 2025 (GLOBE NEWSWIRE) – Acoustic, a global leader in digital marketing and customer engagement, today announced that Acoustic Connect™ has been named “Best Overall Marketing Automation Platform” in the 8th annual MarTech Breakthrough Awards. This marks the second consecutive year Acoustic has been honored by the MarTech Breakthrough Awards, following last year’s win for "Marketing Automation Innovation."
Acoustic Connect is a modern, AI-enabled, purpose-built platform designed from the ground up to unify advanced behavioral monitoring with cross-channel marketing delivery — email, SMS, WhatsApp, and more — on the most modern architecture in the industry. The platform reflects the deep domain expertise of Acoustic’s heritage, rooted in SilverPop and Tealeaf, two trailblazers in digital marketing and behavioral analytics. This legacy of innovation informed the vision and capabilities of Acoustic Connect, enabling it to usher in the next wave of marketing technology innovation.
At the heart of Acoustic Connect is its ability to activate a brand’s first-party data and understand customer behavior across channels by blending multiple data sources — including proprietary customer information — with real-time intent signals from its embedded behavioral insights engine. These signals — ranging from purchase intent to frustration or preferred communication channel — are gathered directly from a brand’s website or mobile app, illuminating actionable insights into each customer’s digital activity. This empowers marketers to detect opportunities the moment they arise and deliver more personalized, timely and relevant customer journeys — all without the investment or complexity of a separate CDP.
The platform’s intuitive UX empowers non-technical marketers to build and manage complex, multi-step campaigns and customer journeys without IT or developer support. By unifying audience data, journey orchestration, and analytics in a single environment, Acoustic Connect eliminates the need for disconnected tools and manual processes. Marketers can:
- Quickly build dynamic segments based on static attributes, behavioral data, or a combination of both
- Respond in real time to high-intent signals before opportunities are lost
- Personalize multi-step campaigns and journeys across channels for maximum relevance and impact
- Measure and optimize performance through built-in analytics and reporting
With global reach, mass-scale infrastructure and automation built in at every step, Acoustic Connect enables B2C brands to deliver consistent, personalized customer experiences at every stage of the lifecycle — while building loyalty and driving growth. The platform’s modern, responsive architecture also ensures that marketing teams can adapt quickly as customer expectations and campaign complexity grow.
“Marketers need more than another point solution — they need a modern, unified platform that gives them speed, intelligence, and control,” said Jon Ziglar, CEO of Acoustic. “Acoustic Connect delivers all of that, blending the power of real-time behavioral insights, proprietary customer data, and cross-channel execution at scale.”
The MarTech Breakthrough Awards honor innovation across marketing, sales, and advertising technology worldwide. This year’s program received thousands of nominations from over 15 countries, reflecting the industry’s rapid growth and evolution.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
About Acoustic, L.P.
Acoustic, L.P. is a global marketing and customer engagement provider delivering solutions that give brands a deeper understanding of their customers and the ability to act in the moments that matter. Our mission is to help brands build closer customer connections through data-driven visibility and personalized engagement. Our customer engagement, digital analytics, and retail pricing solutions are purpose-built to enable marketers to build, scale, and optimize customer experiences throughout the customer lifecycle, from discovery to post-purchase. With 25+ years of MarTech experience, our team of trusted experts is focused on helping brands across industries exceed expectations and build meaningful, lasting customer relationships. Learn more about Acoustic at www.acoustic.com.