Customer behavior analytics that scores intent as it happens.
Opens and clicks are the least interesting thing your customers do. Acoustic captures every page view, product interaction, on-site search, and abandoned cart as it happens, then scores what it means and shows it in dashboards you can read at a glance.
Ready to see Acoustic’s customer behavior analytics in action?
Track customer behavior across every digital interaction.
Acoustic captures web, app, and purchase behavior live, so signals reach the customer profile as they happen. It’s behavior tracking built for marketers, not a web analytics report an analyst pulls next week.
- Capture clicks, hesitations, repeat visits, on-site searches, and abandoned journeys as they happen
- Track behavior down to the exact SKU a customer views, add to a cart, or leaves behind
- Read web and app behavior together, so each customer journey appears as one connected story instead of two separate dashboards
- Acoustic AI
Spots a missing setup step and points you to the fix because what you don't capture, you can't act on.
Score customer behavior into 27 attributes you can act on.
Raw events are noise until you know what they mean. Acoustic’s 27 built-in attributes are calculated from real engagement and intent signals, not modeled from demographics or past purchases.
- Spot who’s close to buying with the In-Market Index, a 0-to-100 readiness score refreshed after every session
- Know how much messaging each customer can take with the Fatigue Index, along with their optimal send day, hour, and channel
- Meet customers where they are with Lifestage, which places each one from first visit to loyal repeat
- Acoustic AI
Picks up where the attributes leave off, sharing your next move, so you know which one is worth making first.
Explore customer behavior in marketer-ready dashboards.
The customer behavior you capture rolls up into ready-made dashboards you can read at a glance. Start with the whole program and then dive deeper into a single customer, all without an analyst or an export.
- See how the whole marketing program is performing on the Executive Summary Dashboard
- Track who’s engaging, cooling off, or gone quiet, and whether your list is growing or at risk, on the Audience Engagement Dashboard and Audience Health Dashboard
- Measure how each campaign landed, tied to the behavior behind it, on the Campaign Performance Dashboard
- Acoustic AI
Names the changes that matter, like lagging deliverable or under promoted contacts due for re-engagement.
What customer behavior analytics looks like in your industry.
Understand which products keep shoppers coming back.
See which products draw attention, where shoppers abandon their journey, and who is close to buying, reported from live behavior across web, app, and purchase.
- Track browse, cart, and purchase behavior down to the SKU
- Watch the In-Market Index climb on shoppers who are close to buying
- Catch cart and browse abandonment on the audience engagement dashboard
- Report on which products and categories are winning attention
Trusted by global brands like yours:
See how brands turn customer behavior analytics into results.
These B2C brands used Acoustic to understand customer engagement and act on those insights within the same marketing platform.
The Australian Ballet increased open rates by 10.4%.
The Australian Ballet used Acoustic to automate behavior-triggered pre- and post-show journeys, helping its team deliver more relevant messages without relying as heavily on CRM analysts. The shift also reduced unsubscribes by 25%.
Turn customer behavior analytics into your next campaign action.
Your customers show you what they may want next through every interaction, search, and hesitation. Acoustic helps you capture those signals, understand intent, and act on the insight before the opportunity passes.