We’re proud to announce that Acoustic Connect is now an award-winning platform.
The MarTech Breakthrough Awards have selected Acoustic Connect as the 2024 winner of the “Marketing Automation Innovation Award,” recognizing its ability to empower marketers to deliver personalized, behavior-based journeys that customers love.
The MarTech Breakthrough Awards celebrate the top companies, technologies, and products in the marketing, sales, and advertising technology sectors. With thousands of nominations from over 15 countries, the selection of Acoustic Connect as a standout product is a significant achievement that highlights our dedication to innovation.
So, what makes Acoustic Connect a breakthrough in marketing automation? According to Steve Johansson, Managing Director at MarTech Breakthrough, “Acoustic Connect represents a paradigm shift in multichannel marketing and customer engagement by delivering on Acoustic’s vision of one-to-one customer engagement.”
By combining multichannel marketing, journey orchestration, customer data management, and advanced reporting and analytics with behavior-based first-party data in a single platform, marketers gain unmatched visibility into the customer experience, and control of their marketing campaigns.
Empowering marketers with real-time insights
Marketers today are inundated with data, but what sets successful campaigns apart is the ability to turn this data into actionable insights. Acoustic Connect enables marketers to unify customer data from various sources to better understand and target customers in real time. Marketers can also capture first-party behavioral data, such as customer intent, frustration, and content and channel preferences, directly from interactions on their brand’s website or mobile app. With the platform, they can quickly and easily apply these campaign insights to determine which actions will lead to faster conversions and more revenue.
This real-time visibility into the customer journey allows marketers to segment audiences with unparalleled granularity, enabling one-to-one personalization that meets customer needs precisely when it matters most. With Acoustic Connect, you’re not just automating campaigns — you’re crafting experiences that are relevant, timely, and impactful.
A unified platform for seamless campaign execution
One of the biggest challenges marketers face is integrating multiple data sources to create a cohesive customer experience. Acoustic Connect addresses this challenge head-on by offering a purpose-built platform that brings together multichannel marketing, journey orchestration, customer data management, and advanced reporting and analytics. This integration not only streamlines marketing workflows but also aligns teams, systems, and data, ensuring that every campaign is as effective as possible.
Marketers using Acoustic Connect can deliver messages across various channels — email, SMS, and WhatsApp — while optimizing targeting and segmentation in real time. The platform’s modern data architecture supports this agility, allowing brands to respond to customer behavior with speed and precision.
Creating lasting customer connections
In today’s competitive landscape, the brands that succeed are those that can build deep, lasting connections with their customers. Acoustic Connect empowers marketers to create multi-step customer journeys that are tailored to individual behavior and intent, fostering these crucial relationships.
Our CEO, Mark Cattini, said it best: “We designed Acoustic Connect to address the need for real-time visibility and customer engagement, empowering brands to meet individual needs in the moments that matter and foster long-lasting customer relationships.”
This award from MarTech Breakthrough is not just a recognition of our past achievements; it’s a motivator to continue pushing the boundaries of what’s possible in marketing automation. We’re honored to receive this award and remain committed to revolutionizing how marketers approach customer engagement.
