Acoustic Connect named a leader in Q2 2024 by Quadrant Knowledge Solutions: SPARK Matrix™ Mobile Engagement Automation

Each quarter, Quadrant Knowledge Solutions conducts global market outlook research for various technologies. In their recent report, they looked at the global mobile engagement automation market dynamics, vendor landscape, and competitive positioning, ranking the leading mobile engagement automation vendors in the form of the SPARK Matrix™. We’re excited to report that Acoustic Connect has been named as a top performer for its mobile engagement capabilities.
Quadrant Knowledge Solutions defines Mobile Engagement Automation (MEA) as:
“A tool that helps organizations optimize the process of marketing campaigns by engaging and interacting with mobile users in a personalized and timely manner by utilizing mobile channels such as applications, push notifications, SMS, and in-app messaging. It involves leveraging real-time and contextual data to understand customer behavior, preferences, and interests enabling organizations to deliver targeted and relevant messages, offers, and experiences to their mobile audience. This technology-driven approach helps enhance customer engagement, foster brand loyalty, and optimize the overall mobile user experience.”
Researchers evaluated Acoustic, along with other customer data platform vendors, for mobile engagement automation capabilities that include:
- Data integration
- Customer journey orchestration
- Campaign development and delivery
- Optimization and testing
- Reporting and dashboarding
Acoustic Connect checks all these boxes and more, earning it the designation of a tech leader and strong performer for the following capabilities:
- Intent-based marketing automation
- Real-time device location streaming
- Dynamic interactions allowing for meaningful connections with customers
- Audience experience monitoring with behavioral experience scoring
- Real-time personalization of re-engagement efforts
Multichannel Composer was also called out as a notable feature for its ability to personalize customer engagement in an omnichannel environment.
Mobile engagement capabilities that resonate with customers have become increasingly more important for marketers. Customers are looking for more personalized interactions that are relevant and timely. Acoustic Connect is designed to help marketers automate personalization efforts to build stronger customer connections on every customer engagement channel.
Download the full SPARK Matrix report to see how Acoustic Connect stacks up.