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Contributor Info: Caroline Henno

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Blog: The problem with personas: Go beyond the “who” and focus on the “what”

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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The problem with personas: Go beyond the “who” and focus on the “what”

While personas are a helpful way to inform segmentation, they shouldn’t be the only consideration when it comes to targeting customers throughout the lifecycle.

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Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

Email

SMS & WhatsApp

Mobile app

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

Travel and hospitality

Gaming

Financial services

Resources

Blog

Books and reports

Webinars and events

One pagers

Case studies

Customer success

Professional services

Acoustic Academy

Help center

Community

About Acoustic

Careers

Contact us

Company news

The problem with personas: Go beyond the “who” and focus on the “what”

Get the latest insights and news, delivered.

Caroline Henno

Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

Email

SMS & WhatsApp

Mobile app

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

Travel and hospitality

Gaming

Financial services

Resources

Blog

Books and reports

Webinars and events

One pagers

Case studies

Customer success

Professional services

Acoustic Academy

Help center

Community

About Acoustic

Careers

Contact us

Company news

The problem with personas: Go beyond the “who” and focus on the “what”

Get the latest insights and news, delivered.

Caroline Henno

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