Global Footer

Site_SubNavigation_Products

Site_Nav_Link_Products

Site_SubNavigation: By Industry

Site_Nav_Link_Industry

Site SubNavigation: Resources (Dropdown)

Site_Nav_Link_Resources

About Site SubNavigation Dropdown Items Site Sub Nav Link

Site_Nav_Link_About

Site_Navigation_Main

Scott Opiela_Contributor

Basic Text: Why You Should Prioritize Owned Channels Now More Than Ever Part 1

Quote: The true cornerstone of digital marketing is owned channels such as email, SMS, and mobile push.

Basic Text: Why You Should Prioritize Owned Channels Now More Than Ever Part 2

Quote: Email marketing offers an astounding return on investment (ROI), with studies showing an average return of $36 for every dollar spent.

Basic Text: Moreover, the effectiveness of email and mobile marketing is backed by compelling statistics. 

Quote: Email marketing will continue to be a viable and lucrative channel for the foreseeable future.

Basic Text: The resilience and consistency of email as a marketing tool cannot be overstated. Despite the constant influx of new digital channels, email has remained a constant in the marketing mix, evolving with technological advancements while main

Quote: B2C brands must not lose sight of the importance of owned channels.

Basic Text: While it's tempting to chase the latest social media platform or trend, B2C brands must not lose sight of the importance of owned channels like email, SMS, and mobile push notifications. 

Blog: Why You Should Prioritize Owned Channels Now More Than Ever

Dynamic Background Section: Resources Detail Pages Product CTA 

Dynamic Grid Content: Transform how you connect with your customers

Dynamic Section: Resources Pages Product CTA

Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Homepage

Blog

Why You Should Prioritize Owned Channels Now More Than Ever

Learn why owned channels like email, SMS, and mobile push are critical to effective digital marketing.

Subscribe Form: Events Gradient (Sticky)

Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

Email

SMS & WhatsApp

Mobile app

Use case library

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

Travel and hospitality

Gaming

Financial services

Resources

Blog

Books and reports

Webinars and events

One pagers

Case studies

Customer success

Professional services

Acoustic Academy

Help center

Community

About Acoustic

Careers

Contact us

Company news

Why You Should Prioritize Owned Channels Now More Than Ever

Scott Opiela

Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

Email

SMS & WhatsApp

Mobile app

Use case library

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

Travel and hospitality

Gaming

Financial services

Resources

Blog

Books and reports

Webinars and events

One pagers

Case studies

Customer success

Professional services

Acoustic Academy

Help center

Community

About Acoustic

Careers

Contact us

Company news

Why You Should Prioritize Owned Channels Now More Than Ever

Scott Opiela

Recommended for you