What's new from Acoustic.
Explore every update to Acoustic and what it means for your team. Each release adds to what you've already built, so nothing gets left behind.
The teammate you met this summer now sees down to the product.
Acoustic AI spent the summer noticing what's worth acting on. Now, Session Intelligence goes down to the product, and you can ask about one session or the pattern across hundreds, with your Shopify and Snowflake data behind every answer.
Catch the signal while it’s live.
Every platform catches the abandoned cart. Session Intelligence catches the product a customer kept returning to and never added, from known customers and anonymous visitors alike. You see what they wanted while the session is still open, so you can act while it still matters.
- See which products caught a customer's interest during the session, and the step where they dropped off
- Gauge how much revenue each session brought in or left on the table
- Differentiate between a technical issue and lost interest, so you know whether to fix something or follow up
- See which campaign and channel brought each session in, with full UTM parameters
- Ask Acoustic AI about your sessions and spot trends without reading them one by one
Act on more of the right moves.
Your homepage now flags audience fatigue and data drop-offs before either one costs you a campaign. Each one shows you what it saw and why it flagged it, and you approve every send and segment.
- Find high-intent customers you haven't been promoting to and reach them while they're still interested
- Spot when an audience is getting too many messages, or a campaign's response drops with each send, so you can ease off before customers tune out
- Know when a signal stops collecting data, so you can fix it before you lose sight of what customers are doing
- Get started with setup recommendations that show you what to switch on
Get answers from the data you've already connected.
Alongside the data you bring in from Shopify and Snowflake, Acoustic captures behavior on your own site and storefront down to the session and SKU and turns it into marketing signals. Acoustic AI works across all of it, so instead of pulling a report and finding the pattern yourself, you just ask. Everything you capture travels back into Snowflake, so your data team always works from the same picture you do.
- Natively connect to Shopify for your catalog, contacts, and consent
- Load contacts and consent from Snowflake, and send everything back out to your warehouse
- Ask about your catalog and your shoppers' behaviors in one question, in plain language
- Catch any data source that stops sending before your results do with a homepage tile
See the send before you send it.
Every send used to be a small leap of faith. Now, you can open the real message, with real contact data, before any of it goes out.
- Preview a fully rendered message against real contacts from your segment
- Undo and redo changes in the composer
- Review version history on segment rules, and roll a draft back
- Show or hide a content block based on a customer's consent
- Choose the IP and sending domain for a campaign
Meet Acoustic AI
Acoustic AI is your new marketing teammate. It reads your campaigns, audiences, customer behavior, and product catalog together, and surfaces the moves worth making, so you can reach people while the moment is still open, whether they're logged in or anonymous.
Open to a short list of what's worth your attention.
You don't have to know where to start. The homepage opens with tiles of what's worth acting on: an audience losing momentum, a product gaining interest, or a campaign running below its own average. Each one shows the signals behind it and arrives with a next step already drafted, so you can act on it or set it aside in seconds.
Surface the products customers want but rarely see.
Sometimes customers get obsessed over products that aren’t even on your promotion calendar. Acoustic AI surfaces those for you, shows the interest it's seeing, and drafts the campaign to close the gap. It works alongside the cart recovery and behavioral triggers you already run, so the products you've been meaning to get to finally get their turn.
Go from question to campaign in one conversation.
Describe an audience in plain English and save it as a segment you can reuse. Ask for the message and get email, SMS, push, and WhatsApp drafts from a single brief. Ask what happened and get charts in the conversation instead of having to dig through dashboards, all with the reasoning shown as Acoustic AI works. Every campaign ends in a confirmation card that waits for your go-ahead, so nothing leaves your hands until you're ready.
Work like a bigger team.
Same headcount, more range. See what your team can do when your platform understands your catalog, your customers, and their behavior together.