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What’s new from Acoustic: May 2026

Uncover the buying signals that standard reporting misses and act on them the moment they appear.

Configuring contact-level attribution rules using lead source and last acquisition source in the segment builder
Attribution reporting

Act on the channels that drive your best customers

Know which channels work for each customer and use that insight to segment, automate, and personalize campaigns.

Attribution reporting view mapping channels to each customer
Orchestration conditional logic

Personalize across channels without cloning

Apply personalization rules at the orchestration layer — no more duplicating your campaigns to tailor experiences.

Orchestration screen applying conditional personalization rules
Multi-step campaign

Control when contacts re-enter your journeys

Re-entry rules now live in your journey, not in a separate exclusion segment — configure once and they carry over when you duplicate campaigns.

Journey settings controlling when contacts re-enter a campaign
Snowflake integration

Connect your Snowflake data without middleware

Enhancements allow you to ingest and export audience and consent data from Snowflake — with no ETL or middleware.

App marketplace connecting Snowflake, Dynamics 365, Tessitura, and Salesforce
WEBINAR

Turn intent into conversion: How to act on purchase readiness in real time

'Turn intent into conversion' webinar promo with two speakers and a bell icon in a green circle

Dive deeper into the release

Take a closer look at what's new and how to make the most of it.

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Put customer intent at the center of every campaign

Explore how Acoustic Connect turns real-time customer signals into campaigns that convert.