A new focus on marketing automation required a rethink and update as to how the company would use Acoustic Marketing Cloud.

According to Rodriguez, “We wanted to bring a multichannel approach to our marketing strategy, so we needed to reconfigure the initial setup of the database. We also wanted to generate more traffic and improve the engagement with our audiences to better understand their journey and whether we were providing the right information and services for them.”

The team at IDP Connect also needed to consolidate several tools into one platform. “We needed a user-friendly platform to deliver email, SMS, and app push notifications. It was important for us to have everything in one place. We had struggled for a long time because we were using many different platforms. We wanted a centralised platform to enhance our reporting capabilities and make it easier for us to improve our audiences’ journey and target the right audience with the right message in the right channel.”

Another big challenge was giving its team of digital marketers more autonomy. Rodriguez explains, “We wanted to enable our team to create templates along with their monthly newsletter quickly and that wasn’t happening. We were reliant on developers and designers, and this is where Multichannel Composer changed our lives. It massively reduced the timeline of that process.”

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