The data landscape is constantly evolving. As new regulations emerge and consumers become increasingly involved in how their data is collected and used, brands must consider how their practices and policies are evolving, too. However, most brands today are strictly focused on the concept of “privacy” without considering how conversations around data have shifted. Today, thinking about privacy without considering data ethics just won’t cut it.

Join Sharon Zezima, Chief Data Ethics Officer at Acoustic, Norman Guadagno, Chief Marketing Officer at Acoustic, Karen Silverman, CEO & Founder of Cantellus Group, and Fatemeh Khatibloo, VP & Principal Analyst at Forrester, as they discuss the new world of data ethics that we have entered into.

In this webinar, you’ll discover:

The purpose and definition of data ethics
How to build better data principles into your operations
Why your company’s data supply chain should be transparent at every step
How ethical use of data empowers you to build better relationships with customers

Privacy is not enough: The era of data ethics