On demand

Privacy is not enough: The era of data ethics

Watch Now
Event detail image

The data landscape is constantly evolving. As new regulations emerge and consumers become increasingly involved in how their data is collected and used, brands must consider how their practices and policies are evolving, too. However, most brands today are strictly focused on the concept of “privacy” without considering how conversations around data have shifted. Today, thinking about privacy without considering data ethics just won’t cut it.

Join Sharon Zezima, Chief Data Ethics Officer at Acoustic, Norman Guadagno, Chief Marketing Officer at Acoustic, Karen Silverman, CEO & Founder of Cantellus Group, and Fatemeh Khatibloo, VP & Principal Analyst at Forrester, as they discuss the new world of data ethics that we have entered into.

In this webinar, you’ll discover:

  • The purpose and definition of data ethics
  • How to build better data principles into your operations
  • Why your company’s data supply chain should be transparent at every step
  • How ethical use of data empowers you to build better relationships with customers
Featured Speakers
  • Fatemeh Khatibloo
    VP, Principal Analyst, Forrester

    Fatemeh serves CMOs with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox.

  • Karen Silverman
    CEO & Founder, Cantellus Group

    Karen is the CEO and Founder of The Cantellus Group. She has over three decades of experience advising on complex global business issues and is a recognized leader on antitrust matters.

  • Sharon Zezima
    General Counsel and Chief Data Ethics Officer
  • Norman Guadagno
    Chief Marketing Officer

Transform how you connect with your customers

Acoustic Connect helps you create campaigns that adapt to real-time behaviors, turning everyday interactions into long-term loyalty.

Get a demo