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Air New Zealand wanted to deliver best-in-class customer communications with
a more personalized, always-on customer experience. The airline chose Acoustic Campaign, an email delivery platform that enabled them to send highly personalized communications at scale with insightful and usable A/B testing.

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Air New Zealand

Air New Zealand wanted a closer relationship with its customers. This required a re-think from the foundations up on data, platforms, processes, and content. After a review of who its customers are, how they interact with the airline, and how they want to be communicated with, Air New Zealand undertook a program rededicated to delivering best-in-class customer communications with a more personalized, always- on customer experience. The foundation of this effort was deploying Acoustic Campaign.

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Air New Zealand

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