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行銷科技的重點是科技,還是行銷?

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現在沒用好像就落伍的行銷科技(MarTech),到底在夯什麼?只有技術人員(IT)可以用嗎?行銷科技工具通常分成哪幾種?更重要的是有了工具,然後呢?

5個MarTech Q&A,15分鐘內搞懂行銷科技在幹嘛!

Featured Speakers
  • Roger Cheng 程友力
    General Manager, Aurocore
  • Alex Liu 劉沛軒
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    Partner Ecosystem Leader, Asia & Japan, Acoustic

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