Session 03: Going beyond the MarTech hype to deliver CX success
Aligning your MarTech strategy with your customer experience ambitions is no longer optional - it's essential. In the final session of our three-part webinar series with Arktic Fox, “Mastering CX: Balancing strategy, data and tech to gain the competitive edge,” Aidan Lynch, VP of Sales & General Manager of APJ at Acoustic and Teresa Sperti, Founder & Director of Arktic Fox will be joined by Michelle Zamora, CMO at Proxima. In this discussion, we’ll challenge the conventional thinking that prioritises channel-based buying and instead focuses on tools to charge up your CX delivery. We’ll also explore:
- The shift from single-vendor solutions to a best-of-breed approach
- Why it's crucial to start with the customer when selecting platforms
- How to choose the right platforms based on your team’s capabilities and skills
Be sure to watch an instant replay of sessions 1 and 2:
At Acoustic, Aidan is responsible for developing new business across the Acoustic Marketing Cloud with customers in Australia and New Zealand. An experienced sales professional with deep expertise in the marketing tech world, Aidan has worked with start-ups to large enterprises across a vast range of industries to help them solve pain points and capitalize on opportunities with Acoustic solutions.
CMO at ProximaMichelle Zamora
Founder & Director of Arktic FoxTeresa Sperti
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