North America has hit a ceiling. Scheduled CTR has been flat at ~1.0% for three consecutive years, while GDPR-regulated regions continue to pull ahead. Performing “at benchmark” sounds fine — until you realize the benchmark hasn’t moved.

The data suggests the market has reached a natural equilibrium given current practices. Breaking through will require a shift in approach, not just optimization around the edges. This guide breaks down where North America stands and what it takes to close the gap.

Download this guide to:

• Benchmark your performance: Compare your open rates, click-through rates, and unsubscribe rates against North America-specific data.
• Understand the three-year plateau: Learn why scheduled CTR hasn’t moved — and what top performers are doing differently.
• See the automation opportunity: Automated emails outperform scheduled sends by 2x. Find out how to rebalance your program.
• Borrow from GDPR regions: Stricter consent, lower volume, higher relevance. See how adopting these practices can break the plateau.

Download your copy and find out where to focus next.