GDPR-regulated regions consistently lead globally across engagement metrics — and the data shows why. Stricter consent requirements produce cleaner lists, more engaged audiences, and stronger performance across nearly every metric.

But UK & Ireland has widened its lead over Europe in the past year, which means there's still room to push further. This guide breaks down where both regions stand and what it takes to maintain the advantage.

Download this guide to:

• Benchmark your performance: Compare your open rates, click-through rates, CTOR, and unsubscribes against UK, Ireland, and Europe-specific data.
• Understand why GDPR regions outperform: Learn how stricter consent translates to stronger engagement — and how to protect that edge.
• See the automation gap: Automated CTR is 2x scheduled or better across both regions. Find out how behavioral triggers are driving results.
• Protect content quality: CTOR declined across most industries from 2022 to 2025. See what leading senders are doing differently.

Download your copy and keep setting the benchmark.