New subscribers are the best because they want to hear from you. They’ve told you so themselves — but most welcome emails fall flat. Too late. Too generic. Too much fluff and not enough value. 

The result? Subscribers who tune out before your second email even lands — or worse, regret signing up in the first place. 

It all comes down to avoiding five common mistakes that make new subscribers ignore, delete, and unsubscribe. This essential welcome email checklist pairs these mistakes with an instructive framework of what actually works in a welcome email so that you can make the most of the moment. 

Whether you're building your first welcome sequence or fixing one that's underperforming, this checklist will be sure you and your new subscribers start off on the right foot.