The gap between top performers and everyone else is widening. Where does your program stand?

The 2026 Acoustic marketing benchmark report breaks down email performance across 16 industries and 8 global regions  — with detailed benchmarks from 2025 and a five-year trend view showing how the landscape has shifted. The findings are clear: Trigger type is the single biggest performance lever in email marketing today.

Download the report to:

  • Benchmark your performance: Compare your open rates, click-through rates, click-to-open rates, and unsubscribes against industry and regional data — including top-quartile results so you can measure against the best, not just the average.
  • See the trends that matter: Understand how privacy changes, automation adoption, and AI have reshaped email performance — and what the data says about where things are headed.
  • Learn from the experts: Acoustic's Professional Services team shares practical tips on deliverability, automation, personalization, and connecting email to business outcomes.
  • Find your next move: Strategic recommendations by industry and region help you prioritize what to fix, where to invest, and how to close the gap with top performers. 

Stack up your metrics. Level up your strategy. Download your copy now. 

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