2026 Marketing benchmark webinar
The goalpost for email marketing success has shifted. Privacy changes have broken open rate as a reliable metric. AI is moving from a time-saver to the engine behind every decision. And across five years of trend data, one pattern is unmistakable: Automated emails outperform scheduled campaigns every single year — by 2x or more.Â
Join Acoustic's Professional Services experts — Brady Hartman and Caroline Henno — as they unpack the data from our 2026 report and share practical guidance on:Â
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- Why automated emails consistently deliver 2x the engagement of scheduled sends — and how to shift investment accordinglyÂ
- How AI is reshaping inbox filtering, content strategy, and the metrics that matterÂ
- What five years of trends reveal about the shift from campaign metrics to lifecycle impactÂ
- Why GDPR-regulated regions outperform — and what that means for consent practices everywhereÂ
- Actionable steps to benchmark your program and close the gap with top performersÂ
Caroline brings a wealth of experience to the table, especially when it comes to bridging the gap between strategy and execution. With over 15 years of consultancy and marketing experience, she has developed effective approaches to craft tailored solutions that optimize customer experience and drive conversion. Her strength lies in her deep strategic marketing knowledge, which is key when adapting to various industries. She focuses heavily on data-driven decisions, trends, customer journey mapping, and testing.
Brady is an accomplished digital marketing professional with two decades of demonstrated achievements in customer success and strategy, B2B email marketing, and other digital channels. Passionate about helping brands deliver and execute their digital marketing strategies, Brady specializes in data-driven marketing, collecting, organizing, and deciphering valuable insights to drive profitable actions.
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