Upcoming
How to stand out in Q4 inboxes
Join Inbox Army and Acoustic on October 29 to learn what makes people buy beyond the discount, and how to use it in your Q4 emails.
Price, product, promotion. Open almost any marketing email and that’s what you’ll find. It works well enough to hit a number, but it also teaches people to wait for the next sale, eats into margin, and makes your emails look like everyone else’s.
A discount gives someone a reason to buy today. It doesn’t give them a reason to care about your brand, and that’s what brings them back once the sale ends.
Acoustic is teaming up with Inbox Army, a full-service email marketing agency that builds and runs email programs for brands in more than 25 industries. Garin Hobbs, VP of Client Success and Strategy at Inbox Army, will break down what actually motivates people to buy beyond the deal. He’ll also show you how to find that motivation in your own audience and work it into the emails you’re sending this quarter.
Save your seat now. You’ll leave with ideas you can use in your next send, not just next year’s plan.
In this webinar, you will:
- Learn why constant discounting wears down your margin and makes your brand easier to ignore
- Find out what the people on your list care about besides price
- Get practical ways to rewrite promo-heavy emails around the reasons people actually buy
- Discover how to stand out in Q4 inboxes without adding another discount to the pile
- See how that connection turns into customers who stick around and spend more over time
Melissa Vadasserril is Senior Director of Product Marketing at Acoustic, where she leads go-to-market for the company's customer engagement platform, including its fall 2026 release. Over 18 years she has built and scaled product marketing teams across enterprise companies and fast-growing startups. She believes a product has to know what it is before anyone can sell it, and that buyers move when they recognize their own problem in the story. She works closely with product and sales so every launch tells one story that customers can see themselves in.
Garin Hobbs is VP of Client Success and Strategy at Inbox Army. He has spent nearly 30 years in email marketing across ESPs, agencies, brands, and technology providers, and is recognized for growing messaging impact and revenue, launching new programs and products, and developing the strategy and thought leadership behind them.
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