The Reset: the journey from astrophysicist to CMO
In our latest episode of The Reset, our CMO Norman Guadagno interviews Aron Cody-Boutcher, CMO at U.K.-based online marketplace OnBuy.
In this episode, Norman and Aron discuss consumer trust in the new normal. From the importance of data, including ensuring data privacy, to changing consumer behaviors as we exit the pandemic, the two marketing leaders explore how to prosper in the “Roaring ’20s 2.0.”
Watch the full interview below to learn more about
- How astrophysics gave Aron the analytical skills needed to tackle a career as a marketing leader.
- The future of brick-and-mortar retail and how ecommerce and in-person shopping will co-exist in a post-COVID world.
- The change of consumer behaviors—and expectations—as we exit the pandemic.
- How to use data responsibly, to the benefit of customers.
- The connection between personalization and consumer trust, and what happens to trust when personalization falls flat.
The Reset Episode 9 is also available as an audio podcast.
Featuring Aron Cody-Boutcher, CMO at OnBuy
Vice President, Corporate CommunicationsBrenna Fitzgerald
At Acoustic, Brenna is responsible for driving the company's public relations, content, social, and analyst relations efforts. An experienced communications leader, Brenna has spearheaded public relations and integrated marketing communications programs within both global agencies and in-house settings.
