AI has the potential to help marketers be even more effective. Supplementing your processes with generative AI or other AI tools can make your job easier and even speed up your results. AI can help make every email you send highly relevant to each subscriber by personalizing the content based on that recipient’s preferences, interests, and previous behavior. 

And these benefits are becoming well-established. In fact, even as of 2023, 35% of companies were using AI in their email marketing campaigns, and another 33% reported they planned to, according to an Ascend2 survey. That same survey also found that 96% of those using AI claimed it was having a positive impact on their email marketing performance. 

As marketers continue to explore opportunities to use AI to support email marketing, we’re sharing eight ways marketers can partner with AI to improve results and boost efficiency. 

Practical ways marketers can use AI 

A key advantage of using AI is its ability to sift through large amounts of data. AI can quickly analyze vast amounts of customer and subscriber data to help align your messaging with where your subscriber is in the customer journey, predict which content will lead to conversion, make personalized product recommendations, identify relevant upsell or cross-sell opportunities, and spot early dissatisfaction to reduce list churn. Partnering with AI can help you fine tune your email marketing strategies to optimize subscriber engagement. Here’s how:  

1. Improve segmentation: Segmenting your list can be automated, and AI can help with its ability to analyze vast amounts of subscriber data, identify patterns, and predict preferences. 
2. Enhance testing: AI can help you analyze the data from your tests and form predictions to help guide your next round of tests. 
3. Refine subject lines: AI can analyze your subject lines from prior email campaigns to help identify the exact words, phrases, and number of words that have worked well with your audience in the past. 
4. Optimize send times: AI can help find the optimal send times by analyzing the historical data for each subscriber and modifying send times to reach them at the right moments. 
5. Create visually appealing content: You can use AI to personalize images for each subscriber based on their interests, demographics, past purchases, and more. 
6. Save time: AI tools can save you time during the content creation process. To ensure your brand voice is humanized, it’s best to use these tools only for brainstorming or first drafts that your team can then refine and revise. 
7. Edit written content: AI can augment your own written content by acting as your editor, personalizing it for different subscriber segments, or even tailoring your messaging to each individual subscriber based on their preferences. 
8. Re-engage subscribers: AI can help you figure out which remarketing approaches will work best with each target subscriber. AI can analyze behaviors to determine what’s likely to entice a prospect to respond.   

Get our tipsheet, How to use AI in email marketing: Increase productivity and boost engagement, for more insights about using AI to support your email marketing success.