Retail marketing that adapts to real-time shopper behavior

Track the entire shopper journey by capturing and unifying all browsing, product interest, and loyalty signals into a 360° profile. Automatically enrich anonymous visitors’ profiles with retroactive data and signals when they identify themselves. Build dynamic behavior-based segments to deliver experiences that reflect what shoppers want now, not what they wanted last week.

See and act on real-time shopper behavior and intent with a single workflow that unifies data activation, omnichannel journey design, content creation, and decisioning. Automatically trigger lifecycle interactions like cart abandonment recovery, replenishment reminders, and post-purchase journeys the moment interest appears, so every touchpoint meets the shopper’s needs.

Go beyond campaign-level analytics with product-level intelligence that shows what shoppers want and when they want it. Identify surging interest, declining performance, or emerging trends across your product catalog. Respond quickly to shifting demand by building a new segment with a single click and directing marketing efforts where they’ll have the greatest impact.