Get visibility into your customers’ interests with a comprehensive view of their interactions with your brand, preferences, consent, and intent in real time. Use the drag-and-drop journey canvas to trigger messages across their preferred channels when intent is high. Never miss out on an opportunity again by quickly spotting and fixing technical issues and responding with a personalized message when customers are signing up for a subscription or booking tickets for an event.

Go beyond demographic or historical data by segmenting audiences based on behaviors and intent. Create segments based on when a contact is "in market" and their purchase intent is high to create campaigns for fans that are more likely to convert. Encourage them to complete their transactions or stay on your channels with spot-on content recommendations or offers based on their recent product interest, engagement score, or other browsing and purchase behavior.

Deepen customer relationships with detailed profiles that help you understand each customer's journey, preferences, and pain points, and how they’re engaging with your brand. Track changes in sentiment or activity over time to further refine their journeys, sending personalized, relevant messages that nurture the relationship. Target high value and high frequency customers with triggered journeys featuring exclusive invitations and loyalty program or upsell offers.