Connect with your customers using data-driven, real-time personalization
Unlock the full potential of your customer data with real-time segmentation. Personalize every interaction based on customer behavior and intent to reduce unsubscribes, increase engagement, and drive more conversions.
Deliver personalized customer experiences that drive action
Turn customer data into targeted messages with audience segmentation based on demographics or more advanced criteria like behavior, intent, and preferences. Strategically group audiences to nurture customers, re-engage inactive subscribers, or trigger personalized offers at the right moment to reduce unsubscribes and boost conversions.
Respond to customers based on likelihood to purchase or churn
Stop relying on historical data, and automatically update audiences based on real-time behaviors and sentiment shifts with dynamic segments. Use AI-powered customer insights and behavior signals — like in-market status and product or category interest — to target the right audience with the right offer before they disengage.
Create advanced segments without IT or SQL
Build audience segments in minutes with an intuitive, drag-and-drop environment. Easily tap into all available customer data — behavior, preferences, and consent — within one platform and launch personalized marketing campaigns without technical expertise. Instantly see segment size and reach by channel to maximize campaign impact.
Segmentation features you’ll love
Drag-and-drop segmentation builder
Create data-driven segments in minutes — no SQL required.
AI-powered predictions
Segment and engage contacts based on the product or category they are most interested in and how likely they are to convert.
Segmentation summary
Instantly see the number of contacts within the segment and consent-group distribution to understand the size of the audience you will reach.
Cross-channel reach
See reachable contacts across email, SMS, and WhatsApp to understand where customers are most active and optimize your channel strategy.
Dynamic segments
Automatically update audience segments as customer data or behaviors change, ensuring the segment is always refreshed based on the most recent interaction.
Data privacy and consent management
Organize, manage, and ensure compliance with your customer’s consent preferences using structured consent groups.
Trusted by 1,800+ brands
Build an effective segmentation strategy with expert support
Segmentation is more than just data — it’s about strategy. Our professional services team helps you structure, optimize, and automate audience segmentation, ensuring your campaigns are efficient and driven by real customer behaviors.
Audience structure design
Lay the groundwork for precise targeting with a refined audience data structure based on your business goals.
Multi-journey fast-track
Jumpstart your customer engagement strategy with automated cross-channel journeys built and tested by our team.
Managed services
Get continuous support, performance monitoring, and expert execution to keep your campaigns optimized throughout the year.
Turn data into next-level targeting
Explore best practices and tips for building more effective segments.
Smarter segmentation, stronger results
With Acoustic Connect, your segments evolve with your customers, ensuring you deliver the right message at every stage of their journey.