Superbowl Sunday once again kicked us marketers into high gear, whether it was the wealth of great ads to view or the game itself, we're feeling inspired and it has us thinking about how marketers like you can get in on these big sporting events and score a win with customers. How about considering adding your very own game to your upcoming email campaigns tied to an upcoming sporting event (think: NCAA March Madness, The Masters, 2024 Monaco Grand Prix, Summer Olympics)? Applying gamification in email campaigns and on landing pages is a good way to:

• Collect additional preference data about customers’ interests
• Drive more customer acquisition
• Increase email opt-ins
• Wake up sleepy subscribers and win back customers
• Encourage readers to click through
• Boost traffic to your website
• Add a bit of fun to your email marketing mix (especially if it’s primarily focused on promotions)

Gamification helps deliver a true value exchange driving more engagement and revenue from email campaigns. And here’s a touchdown: According to Zippia, 58.7% of internet users believe earning rewards and loyalty points is a valuable part of the shopping experience. So, your audience could already be willing (and even excited) to participate.

Here are some examples of gamification techniques that can be used in email campaigns to create buzz, excitement, and customer engagement.

• Pop-up games like spin-to-win, digital scratch-off cards, and embedded puzzles
• Giveaways, promotions, and contests
• Quizzes, polls, and surveys about subscribers’ interests
• Points and rewards that can be applied for discounts and savings on a purchase
• Progress bars to acknowledge and reward customers for their ongoing loyalty
• Countdowns and time limits
• Unlocking content or granting early access. Customers love to get exclusive access to events, content, new products, trials, and ticket sales

Making customers feel valued is key to closer connections and improved brand loyalty. Games that are fun and engaging encourage your customers to interact with your brand in a playful, no-pressure-to- purchase way that shows them you value them and want to build a long-lasting relationship. And adding games to your email campaigns will help you stand out in a sea of sameness. They’re also a creative and clever way to go beyond the standard discounts that customers have come to expect. Another bonus point: If the game is done well, it’s highly likely your customers will share your emails and bring even more awareness to your brand.

Our Acoustic Professional Services team can help you put together a winning strategy and implement it for success. Our experts offer a range of services from sharing best practices and tailored recommendations to defining the data collection process according to your data architecture. We can even help with key tactics like setting up automated confirmation emails, and building templates and landing pages.

So, let’s team up and help you build a game plan for applying gamification to your next email marketing campaign. Contact us today.