AI is transforming the way marketers work, making everything from personalization to campaign optimization faster and more efficient. By leveraging AI, brands can better understand customer behavior, automate tedious processes, and fine-tune their strategies for stronger engagement.  

But how exactly are marketers using AI to increase efficiency, and where should you focus your efforts? Let’s explore five ways AI can streamline your marketing operations and drive better results.

To learn more about the opportunities AI can offer, check out our book, 5 ways marketers are using AI to increase efficiency

Improving personalization

AI can analyze customer data to help determine where customers are on their journey and what content will interest them, including what offers will lead to conversion. AI can make personalized product recommendations, identify relevant upselling or cross-market opportunities, and spot early dissatisfaction to reduce unsubscribes.

Targeting more effectively

AI can automate and fine-tune your segmentation by analyzing your data to spot engagement patterns and predict preferences. Segmenting your list with AI eliminates what is typically a time-consuming and manual process. Much of it can be automated with AI so you can target small, well-defined segments with compelling messages that increase engagement, nurture connection, and strengthen conversion while also understanding which segments are worth prioritizing for the greatest return on your investment.

Re-engagement strategies

AI can help determine which retargeting approaches will work best with each target customer, including identifying the right timing, offers, and incentives. Many customers who click through to your website don’t convert. AI can help you re-engage with customers who may still be interested but need more time, information, or motivation to continue. AI can automatically alter suggestions based on changing behavior so you can tailor the message you send.  

Fine-tuning content

AI can help with anything from generating different subject lines to customizing images so you can create more engaging communications for your customers. AI can augment your own written content by acting as your editor, personalizing it for different customer segments, or even tailoring your messaging to each individual customer based on their preferences. AI tools can save your team time during the content creation process. But it’s best to use these tools for ideation and first drafts that your team can then refine as needed.

Improving campaign success

AI can monitor dramatic dips and spikes in overall campaign performance so you can make adjustments in real time and focus on the KPIs that matter based on the goals of your campaigns. You can also set benchmarks with AI to assess how campaign elements are performing based on your past results. AI can help with your tracking and tagging strategy, which is especially important if you’re measuring conversions or any other metrics that deal with cross-channel activities.  

As you learn more about how to integrate AI into your processes, use our book as inspiration for how it can power your marketing strategies. Download 5 ways marketers are using AI to increase efficiency.