For the modern, quick-moving, agile marketer, traditional content management systems (CMS) are out-of-date. With these systems, content gets siloed dependent on where it will exist, making it hard to repurpose and to create a consistent experience: multiple versions are needed for each channel you want to publish the content to.

That’s why many marketers are turning to headless CMS solutions. According to a recent survey conducted by WP Engine, 92% of respondents believe headless technologies make it easier to deliver a consistent content experience across channels.

Let’s take a closer look at the benefits of headless CMS and how Acoustic Content can support your marketing goals.

What is a headless content management system?

Headless CMS refers to the form in which your content lives. In traditional CMS, content creators have an end destination in mind, or the “head” the content is created for. For example, your copy, images, and code on the back end are all created for a webpage. This content is not transferable to a mobile app, an email, a social post, or a blog. It all must be recreated and versioned specifically for the next channel you want to send the content to. With personalization being a key tactic for marketing today, it’s extremely challenging for marketers to not only create each individual piece of content for a multi-channel marketing approach, but also revise these individual pieces and personalize them based on the recipient.

However, with headless CMS, content can be easily syndicated to any channel, hence the “headless” moniker. A headless CMS like Acoustic Content is a single place to store and compose your content with all the in-line tools needed to build a flexible omnichannel strategy.

Syndicating content to every channel

The main benefit of a headless CMS is the ability to syndicate your content to every channel quickly and easily without the need for constant revisioning. This means cross-platform functionalities are all supported through the headless CMS. You can build websites and web apps with different frameworks (e.g., Vue.js, React, and Angular) and create native mobile apps for any operating systems (i.e., iOS, Android, and Windows).

Additionally, this syndication can be applied to more abstract concepts such as content for stores, beacons, locations, and products. Content in these areas is discoverable through APIs, so shoppers can locate your product in a store through apps on phones, smartwatches, or in-store kiosks, for example. By making content available in this way, you’re creating content-as-a-service for your customers beyond just activating traditional content to multiple digital channels.

Smart, consolidated content management

Managing content is no small feat. Often, marketers, content specialists, front-end developers, and many others will come together to develop and deliver content. Marketers create promotional content and messaging, and often struggle to keep it organized because of the sheer volume of content on our hands. At the same time, developers are focused on developing the application with the latest HTML, CSS, and JavaScript approaches. They don’t want to be concerned about the content itself when they’re creating these apps. A content specialist, on the other hand, is deeply engrained in the content itself, and is primarily concerned with how it can be displayed and reused across channels to reach target audiences.

Each person who touches content can collaborate simultaneously and more easily with a single content repository that can help ensure a consistent brand experience. Acoustic’s headless CMS consolidates all your content into one location for the entire team to create, edit, review, and manage it instead of siloed data living on cluttered team drives (or worse yet, personal hardware). Additionally, by leveraging artificial intelligence, Acoustic Content can automatically tag your content to make it easier to find what you need when you need it.

By deploying headless CMS as your single source of truth, marketers will be more organized, and developers are freed up to innovate, making your entire content team more agile and efficient.

Deliver with confidence

Headless content management, or what we like to call the modern marketer’s way of creating, managing, and delivering a seamless content experience, is the future of content marketing. Whether your content exists as webpages, blogs, social posts, or product information, headless CMS can activate one piece of content to multiple channels, enabling brands to deliver content with confidence.

With the newly redesigned Acoustic Content, content management is easier than ever. Our updated user interface helps you save time and scale your content creation. Want to learn how? Get in touch with us today.

How to create consistent experiences with headless CMS

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