Typically, retailers wait for November 1 to switch major displays and to start selling specialty items in-store. That’s because consumers have complained that retailers are rushing the holiday process. They want to savor the Halloween holiday and ease into the Thanksgiving holiday before holiday gift-buying launches. So much of marketing experience is driven purely by human emotion, which is why we need to be so in-tune with how customers behave on the digital journey.

Melissa Tatoris

A blog post about the early start of the 2020 holiday shopping and advertising season.

The first scent of holiday

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