Scattered data slows everything down. Bring it all together into a single, actionable view that gives you a complete picture of your customers. Natively capture real-time behavioral data and combine it with your customer data to build a 360° view of the customer. Use built-in customer data management capabilities to create targeted campaigns and scale personalization without having to manage multiple systems.
Leverage behavior and user analysis as well as AI-driven insights to quickly act on your data. Track trends, like shopping and browsing patterns and product interest, and predict customer intent and behavior changes to uncover effective paths to conversion. With clarity around marketing performance and customer insights, you can make faster, smarter decisions to refine campaigns and drive meaningful results
Don’t let manual tasks distract you from your customers and priorities. Drag-and-drop tools make it easy for any marketer to build messages across channels, while actionable insights guide segment and journey creation. Trigger journeys and automate messages based on real-time customer behavior and intent, like a customer’s product interest or reason for cart abandonment, to ensure your messages arrive at the right moment.
Send relevant messages to decrease unsubscribes
Reduce data requests and launch campaigns faster
Automate messages to keep customers engaged
Leverage behavioral triggers and predictive analytics to build, manage, and automatically optimize interactions across the digital journey.
Enhance experiences and deliver the right content, offers, and message to each customer, right when it matters, based on first-party behavioral data and customer intent.
Instantly see segment size, including contact reach by consent group, and easily create targeted segments using various data points for personalized marketing.
Use built-in algorithms to analyze customer data and gain actionable insights about how a customer is most likely to act in order to improve journey orchestration, segmentation, and messaging to drive more conversions.
Unify contact data, marketing data, and behavioral data to quickly identify the right audience.
Remove data silos and gain a single view of your customer preferences and intent in context of your campaign, journey, and behavioral performance.