In today’s always-on digital landscape, understanding and engaging with your customers on a deeper level is vital to standing out in the market. That’s why Acoustic is excited to announce the newest release of Acoustic Connect, which adds real-time customer data management capabilities to the platform. These new capabilities equip you with the visibility and control you need to create truly personalized experiences based on customers’ intent and real-time behavior.

Data-driven personalization: How Acoustic Connect shapes customer engagement

 

As a marketer, you know that having access to real-time customer data can be a game-changer when it comes to personalization. It allows you to not only understand your customers’ preferences, but also relate to the experiences they're having on your website or app in moments of high intent. Acoustic Connect is designed to help you capture, analyze, and act on these insights more effectively than ever before. Let's dive into how it can transform your marketing strategies and drive deeper engagement with your customers.

 

Unified customer data management

 

At the heart of this product release is Acoustic Connect’s customer data management capabilities. Powered by Snowflake, Acoustic Connect consolidates data from various sources, both within and outside of the platform, to create a comprehensive view of each customer. By incorporating behavioral and intent data along with real-time events, you can gain a nuanced understanding of your customers that goes beyond basic demographics.

Imagine having access to a comprehensive customer data layer that seamlessly integrates with your existing marketing campaigns. Whether it's tracking how customers interact with your emails, website, or mobile app, Acoustic Connect ensures that every piece of data is captured in real time and throughout the customer lifecycle. This means you can keep a pulse on your customers and make data-driven decisions around tailoring your marketing strategies to meet their needs.

 

Automated identity resolution

 

With the addition of unified, real-time customer data, Acoustic Connect can now automatically link contacts by gathering data from multiple sources and identifying relationships between those contacts. This ID-based modeling ensures that your customer profiles are as accurate and complete as possible. It also helps you avoid duplicate records, reduce data fragmentation, and maintain a cleaner, more reliable database. This not only improves the effectiveness of your marketing campaigns, but it also enhances the overall customer experience by ensuring you’re always targeting them with the most relevant information.

 

Detailed contact profiles

 

Acoustic Connect takes your personalization efforts to the next level by creating a detailed profile for each contact in your database. These profiles show you how customers are engaging with your marketing messages, your channels, and your website or app in real time. You can also gain insight into their purchase intent, and track changes in sentiment or activity over time.

Having this wealth of information at your fingertips allows you to better understand your customers' journeys, preferences, and pain points. You can see exactly how they interact with your brand and use this data to deliver more personalized marketing messages.

 

Advanced audience segmentation

 

Traditional segmentation approaches often rely on static data like demographics, which can miss the mark in today's dynamic market. Acoustic Connect changes the game by giving you the ability to create granular audience segments with an easy-to-use interface.

Due to the real-time customer data layer, segments are calculated as they are built, providing you with a clear view into the size of the segments you’re targeting. These segments also go beyond demographic data — they leverage a deeper understanding of real-time behavior, preferences, and intent, so you can send customers content that is highly relevant for them. By using advanced segmentation, you can improve engagement rates and drive higher conversions with hyper-targeted messages that resonate with specific groups of customers at the right time.

 

Seamless integrations

 

Acoustic Connect’s modern database architecture allows for easy integration with a wide range of data sources. Whether you're pulling data from e-commerce platforms or data warehouses, the platform can seamlessly capture and unify it all. This flexibility ensures that you have a complete and accurate view of your customers, no matter where the data originates. By integrating your existing tools with Acoustic Connect, you can streamline your marketing operations and focus on what matters most — engaging with your customers.

Understand your customers like never before

 

Your customers’ expectations are constantly evolving, so having a tool like Acoustic Connect can make all the difference when it comes to meeting their demands. By providing a unified data layer and a 360-degree view of your customers, this product release opens the door to:

• Deeper personalization: With a comprehensive view of each customer's engagement and behavior, you can deliver highly personalized experiences that resonate with them in the moment.
• Increased customer loyalty: By gaining a holistic view of customers’ interactions before, during, and after their purchase, you can uncover opportunities to strengthen your relationships with them.
• Higher conversions: Advanced segmentation and real-time insights enable you to better target customers, leading to higher conversion rates and improved ROI.

With Acoustic Connect, you're not just keeping pace with customer expectations — you're exceeding them, setting the stage for lasting relationships and sustainable business growth. 

Looking to learn more about the impact of using real-time data in modern marketing strategies? Join our upcoming webinar on June 26 at 11 AM ET to hear directly from our team of experts.