A powerful and easy-to-use CMS

To achieve its goals, Banco Supervielle decided to enhance its customer engagement program using Acoustic Content and Shutterstock. Because Content is a cloud-based, hybrid CMS, it provides the expected level of security. And with an elegant application programming interface (API), it helps marketers and editors build engaging digital experiences quickly and easily across all channels, including new video tutorials to offer financial education online. According to Tomas Bianco, Product Manager of Banco Supervielle, “We were able to implement changes quickly based on bank regulations, reduce overload, and meet aggressive timelines. With Acoustic Content, since the quarantine started, our communications have always been on time.”

Content also brought new capabilities, such as the ability to quickly add new designs and front-end developments — and then enable extensive user testing of new programs before their launch.

Better customer communications, with more engaging, customized content is another important outcome. Tomas Bianco says, “Content helped us with its flexibility to incorporate services such as online appointments as well as changing content and creating new landing pages immediately in order to have an excellent time to market for communications.” Karina Abalsamo, Digital Adoption and Transformation Manager adds, “Content gives us both the ability to deliver more and better content — accessible from anywhere, since it’s in the cloud.”

Another significant efficiency was gained with Content’s “headless” CMS design. The same content and assets can be automatically used in website pages, online banking and mobile apps, email templates, and investment research reports. The CMS is headless because the content is managed centrally, rather than being connected to a particular location on the “head” (the “front end” or website). No need for duplicate coding or duplicate storage of content files. And the bank gained a central repository — a “single source of truth” — for all its content, so that any front-end developer working on any channel could make updates quickly and publish them immediately.

The integration of Shutterstock within Content delivers tremendous efficiency in image selection. Working in the same window, the creative team can directly license assets from the Shutterstock library of 200 million+ professional images, music, and video. The world is at their fingertips.

Increased efficiency and power did not come at the cost of greater difficulty. Banco Supervielle is putting Content into the hands of many, both internal and external. Besides the Editors creating communications, Content is used by the Legal and Research teams, internal and external Communications, Human Resources, as well as Account Managers and in-branch staff to onboard customers in the branches — and Content is also used on the external website to onboard new customers directly.

Online onboarding, scheduling, and transactional services all aid the outreach to the younger customers the bank is now attracting. And all of this is enabled by an interface that has a fast learning curve, which is helpful because bank personnel are organized in agile teams. The quick training meant that all teams were soon able to maintain landing pages and create new ones.

The Banco Supervielle team appreciated the opportunity to provide feedback to Acoustic and influencing product features. Karina Abalsamo notes that, “We asked for many features, since we were one of the first banks implementing Acoustic Content. They adjusted to our needs for front and back end processes, and this helped us improve our customer relationships from the public website.”

What did Banco Supervielle most like about Content? Tomas Bianco lists several features: “Content has the UI for creating content-types, Content Builder, the API definition, and the user interface for the editors. It only takes five minutes to create something new.”

“Content has the UI for creating content-types, Content Builder, the API definition, and the user interface for the editors. It only takes five minutes to create something new.”

Tomas Bianco, Product Manager, Banco Supervielle

Banco Supervielle

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