Acoustic’s relevant, personalized email communication drives campaign results

Trilogy Interactive got right to work for the USO. Trilogy knows that when it comes to donor outreach, personalized messages drive results. A full-service digital agency, Trilogy Interactive provides strategy, creative, analytics and tools that power political campaigns, causes and companies.

Brian Sisolak, Vice President, Technology Services at Trilogy Interactive, explains: “Whether we’re working for a candidate, cause or commercial brand, engaging the audience and inspiring them to take action are our key goals. Personalization is a powerful way to grab someone’s attention, and we’re always looking for innovative ways to tailor our communications.”

Trilogy Interactive relies on Acoustic Campaign to drive consistent, relevant and personalized outreach at scale. Harnessing the Acoustic platform, Trilogy Interactive slashed the time-to-market for the USO’s first digital campaign.

“Acoustic Campaign is deeply embedded in our digital marketing offering,” comments Sisolak. “For example, we feed data from Acoustic Campaign into our custom analytics portal, which enables our clients to see how their campaigns are performing against their key performance indicators. Crucially, Acoustic Campaign is fully integrated with our payments gateway, which enables us to process contributions on our clients’ behalf.”

Sisolak adds: “Every year, we evaluate whether Acoustic Campaign is still the right digital marketing platform for us—and every year, it comes out on top. One of the things we appreciate most about the solution is Acoustic’s commitment to continuous development and innovation—particularly around campaign analytics.”

Thanks to Acoustic Campaign, USO gains deep insights into how people interact with messages. By mapping out the paths that recipients take through its acquisition and contribution flows, Trilogy Interactive can identify donors and inspire them to contribute to organizations like the USO.

“Our work with the USO has empowered them to raise significant donations on the digital channel — helping them support their work with U.S. military service personnel around the world.”

Brian Sisolak, VP Technology Services, Trilogy Interactive

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