All marketers know the power of connecting with people through stories is undeniable. In an ecosystem where data is plentiful, though, it’s easy for us to get lost in information and analytics—to be focused purely on results and measurement. How can we continue to leverage the influence of storytelling in our data-driven world?

Join New York Times best-selling author Maria Konnikova and Norman Guadagno, Chief Marketing Officer at Acoustic, as they discuss how business leaders and marketers can ensure they don’t lose the art of storytelling.

You’ll learn about:

Why it’s important to bring a storytelling lens to all relevant business interactions
How you can utilize principles of psychology in your everyday tasks
When to rely on data and when to be less data-centric

Numbers DO lie: Better storytelling in a data-obsessed world