Recent data tells us that more than 80 percent of marketers have upgraded a MarTech app in the last year. But among mid-sized and upper mid-market brands, there’s often reticence to shift course. Once growing marketing teams have found a MarTech stack that “works fine,” there’s often no easily discernable benefit to changing things up. This inertia, though, is how marketing teams can plateau—losing out on opportunity and revenue in the process.  

Drawing upon more than a decade of working with customers navigating choosing their “just right” MarTech tool, Acoustic Senior Director of Product and Partner Marketing Michael Trapani will share with marketers in this session: 

• How to consistently pressure test and evaluate how your tools are working, or if they’re broken 
• Recognizing when you’re ready for advanced capabilities like personalization 
• Tips and tricks for determining if it’s worth the investment to move beyond email to pursue multichannel engagement 
• Guidance for knowing when it’s time to prioritize personal, predictive communication across the customer lifecycle 
• Insights into when an investment in robust analytics makes sense