Chris is a Senior Account Director for Acoustic in EMEA, where he’s led long term strategic professional services engagements for the last 8+ years; helping clients to leverage the power of behavioural marketing automation and omnichannel marketing. He has more than 19 years of experience in marketing with a strong focus on digital (B2B and B2C) and has worked in marketing roles client side, agency side and for a software consultancy and reseller.

Chris has a depth and breadth of industry experience and combines creative problem solving with a solid understanding of customer data and leveraging behaviours for success. During his time at the Acoustic, Chris has worked with a range of clients from all sectors, with a particular focus on retail and consumer facing brands including: TK Maxx, Adidas, LloydsPharmacy, Yorkshire Building Society, Scottish Television (STV), Standard Life and Lakeland.

Small changes for BIG impact: Optimizing your email marketing funnel