Acoustic Adds Four New Customers to ANZ Client Portfolio as Brands Increasingly Invest in Digital Customer Experiences

Marketing, CX and lifecycle pricing and promotion solution provider increases local headcount, adds HelpPay, Heritage Bank, Greenstone and Hay to growing client roster

SYDNEY, Australia – 4 April 2022 – Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, today announced HelpPay, Heritage Bank, Greenstone and Hay as new local customers, deepening its footprint in the region and financial services and insurance sectors, in particular.

As brands vie for consumer attention across industries, curating an optimised digital experience is increasingly important. Acoustic will work with HelpPay, Heritage Bank, Greenstone and Hay to uncover opportunities for personalised consumer engagement across digital touchpoints. These brands join Acoustic’s growing list of clients in the financial services sector.

Since the start of the COVID-19 pandemic in 2020, Acoustic has continued investing in the Australia Pacific and Japan region by opening an Australian, cloud-based data centre and expanding its offices in Sydney and Melbourne: Acoustic has increased its headcount in Australia by over 78% since 2020 to better support local customers. As the need for digital transformation accelerated due to changing consumer behaviours and a heightened demand for customer service excellence, Acoustic remains committed to providing brands with the solutions they need to achieve their digital marketing and customer experience goals.

“We are thrilled to welcome the teams at HelpPay, Heritage Bank, Greenstone and Hay to the Acoustic network,” said Jeremy Smart, VP of Sales, Asia Pacific and Japan at Acoustic. “Brands must work with secure, privacy-compliant solutions to protect customer data and create a seamless experience. Acoustic equips marketers and other CX professionals with the right tools to do this and develop a deeper pool of knowledge related to customer behaviour — at scale and on a personalised level. Acoustic’s solutions allow brands – from traditional enterprises to challenger startups – to create campaigns that resonate, build a loyal following, and drive revenue.”

For more information on how Acoustic enables brands across industries to connect with consumers and optimize the digital customer experience, visit www.acoustic.com.

About Acoustic

Acoustic is an independent marketing, digital experience, and lifecycle pricing and promotion technology solutions provider that offers an open, B2C, multichannel marketing automation platform that enables exceptional customer experiences across digital channels including email, mobile, SMS, social media, and more. The Acoustic Marketing Cloud delivers over 122 billion personalized messages annually for an international client base, including Fortune 500 companies. It offers an integrated suite of CX solutions that include digital marketing, marketing analytics, content management, personalization, mobile marketing, and multichannel marketing automation. Tealeaf by Acoustic provides digital customer experience insights that enable teams to quickly identify, recreate, diagnose, prioritize, and fix customer experience friction in real-time. DemandTec by Acoustic is an AI-automated lifecycle pricing, promotion, and markdown technology solution that helps retailers to deliver optimal everyday offers across all retail channels – in-store, online, and offline. Learn more at www.acoustic.com.

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Media Contact

Andrea Carrillo | Director, Brand and Creative

alexandra.connelly@acoustic.com