MarTech Leader opens local data centre, plans to double headcount over next 12 months, and prioritises tens of millions of investment dollars in the market over the next two years

Sydney, AUSTRALIA - 5 August 2021 - Acoustic, an open and independent marketing cloud and analytics provider, today announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre, as part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy and expand its local team.

The company, which finalised its carve out from IBM in 2020, helps marketers develop a deeper pool of knowledge related to customer behavior — at scale and on a personalised level — and create campaigns that resonate, build a loyal following, and drive revenue. Local customers include Services Australia, Reece, GWM Haval, Baby Love, Borough Markets, and HelpPay. More recently, Acoustic was named as a Leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs.

The Australian team is led by Jeremy Smart who is responsible for accelerating Acoustic's growth and footprint across Asia Pacific and Japan. The company has plans to double headcount in the region over the year, with roles on offer across all go-to-market functions including business development, account management, and customer success.

Growing its partner network is also a priority, with Acoustic looking to recruit key strategic partners from specialist digital agencies, systems integrators, and consultancies that offer a range of managed services in the MarTech space. Acoustic has over 100 partners worldwide, and locally works with partners including Datamine, Merkle Australia, KWP! Agency, and Havas Media Australia.

Acoustic typically works in industries and with clients that need a higher level of data privacy and governance, necessitating the localisation of data. This is a key reason underpinning the company's decision to build a local data centre as well as its commitment to achieving the highest level of compliance with its ISO 27001, 27017, and 27018 certifications and SOC 2 Type 1 compliance.

"Our go-to-market approach is underpinned by a commitment to build out a strong local footprint in Asia Pacific and Japan that provides our customers and partners with the operational support and performance they need to continue driving growth and profitability,” said Dennis Self, Acoustic CEO. “By leveraging AWS’s global infrastructure, we’re able to create a local, cloud-based data centre that caters to the growing desire of Acoustic’s customers — especially large enterprises and public sector customers — for data sovereignty and global privacy law compliance, as well as improved latency and access to all of Acoustic's marketing and analytics product offerings.”

“Australia is one of Acoustic's primary growth markets and our expansion here is a crucial step in our global growth," Self continued.

For more information, visit acoustic.com.

Gartner, Magic Quadrant for Multichannel Marketing Hubs, 10 May 2021, Noah Elkin, Benjamin Bloom, Mike McGuire, Joseph Enever

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About Acoustic

Acoustic is an open, independent marketing cloud and analytics provider. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalisation, mobile marketing, and marketing automation solutions. For more information, visit www.acoustic.com.

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Media Contact

Brenna Fitzgerald

VP, Corporate Communications

brenna.fitzgerald@acoustic.com

Acoustic deepens investment to accelerate growth in ANZ