How marketing leaders can find value and opportunity in data: Navigating data collection and the role of AI

Marketers today are awash in data, yet many struggle to turn it into real marketing value. That’s why we teamed up with eMarketer to uncover how leading marketers are navigating data complexity, overcoming silos, and integrating AI to drive results.

This report reveals insights from marketing professionals, giving you a look at how top teams are tackling data challenges. Download the report to: 

• Understand what data matters most: See which types of customer data are actually shaping decisions, and which are falling short
• Break through data silos: Learn how organizational structure and tool integration impact your ability to act on insights
• Prioritize your tech investments: Discover what’s holding teams back and where better cohesion can improve ROI
• Explore AI’s evolving role: Uncover how marketers are experimenting with generative AI, and what’s working (or isn’t)
• Turn insights into action: Gain expert perspectives from Acoustic and eMarketer to help your team move from data collection to smarter execution

Download your copy and find clarity in the complexity of marketing data.