The right visuals combined with engaging content can improve your email open and click-through rates. In this post, we’re looking at seven effective visual elements you can add to your email marketing campaigns to mix it up and engage your customers.
1. Infographics
Infographics help demonstrate product features, compare products, services, or concepts. They are compelling, engaging, and present information in a manner that’s easy to understand and digest. Additionally, they’re helpful for sharing data in the form of user stats or company milestones, highlighting a complex process, or sharing chronological information in the form of a timeline.
2. Original images
Using original images instead of stock photos can strengthen your emails without distracting the reader. Examples include:
- Product images
- Lifestyle shots
- Screenshots
- Photos of real people at your company
3. Charts and graphs
Use charts and graphs to convey complex data without leaving readers overwhelmed with all that data. They help add context, reveal patterns, and tell a persuasive story.
4. GIFs
A moving GIF instantly captures your reader’s attention and compels them to read the entire email or newsletter. GIFs are a great way to convey emotion, show products in action, or even tell a quick story. Read some helpful tips for creating engaging GIFs in our blog, Get animated: How to make your content stand out with GIFs.
5. Videos
It has been shown that adding videos to an email marketing campaign can significantly boost your click-through rate. Create videos to announce a new product, promote an event, share customer stories, or offer product tutorials.
6. Illustrations
Not only do customized illustrations add visual appeal and break the monotony of text, but they also make the key takeaways memorable and illustrate information in an engaging way.
7. User-generated content
User-generated content is effective because it is authentic, original, and engaging. It serves as social proof and has the potential to influence purchase decisions.
Email marketers know the importance of building email messages and campaigns that will resonate with their audiences. A visual strategy that complements your content can help increase meaningful customer connections. For more ideas about how to boost your email engagement, check out our webinar, New year, new strategy: How to reach your email marketing goals in 2025.
