As the Chief Product Officer here at Acoustic, I'm thrilled to give you a front-row seat to the latest enhancements we've rolled out. Rapid, impactful innovation is our goal and these updates come on the heels of our successful Acoustic Connect launch earlier this year. We've been listening to your feedback, aligning it with our product vision, and working tirelessly to ensure Acoustic Connect and Acoustic Campaign help you make data-driven decisions and improve customer loyalty and conversions. Let's dive into what you can expect from our recent release.

Connect With Customers in the Moments That Matter Via Real-Time Journeys:

We heard you when you said you wanted to deliver personalized customer experiences more effectively. So, we've integrated real-time journey triggers into Acoustic Connect. This lets you use more advanced customer signals, such as behavioral data as triggers within Journey Orchestration. As a result, you’ll be able to build more personal customer experiences and boost conversions. We have officially made Journey Orchestration available for Acoustic Campaign customers as well, representing a huge leap forward in terms of usability and timely automation.

Introducing Insights with Channel Dashboards:

We know how important it is for you to have a 360-degree view of the customer experience. That’s why Acoustic Connect customers will now be able to analyze additional customer signals and behavioral data as part of ‘Insights’. In addition, we are now making ‘Insights’ available through the Acoustic Campaign platform, allowing you to leverage our new, robust dashboards and actionable analytics capabilities as part of the Acoustic Campaign multichannel marketing suite.

Leverage Customer Signals for Hyper-personalization:

One of the most exciting components of this release is the Experience Analytics Dashboard, providing visibility into customer behavior and engagement levels. This new dashboard allows Acoustic Connect users to understand why a customer converted or abandoned and identify intent in real time. Even better, you can action on this data when building customer journeys and leverage behavioral customer signals, as journey triggers.

Accelerate Content and Creative with AI:

Tap into powerful AI to accelerate your creative process and generate compelling narratives. Simply add your marketing brief, select a tone of voice, and our platform will provide suggested copy for subject lines, body copy, CTA buttons, and more.

So, there you have it! Our latest release has exciting news for both Campaign and Connect customers, allowing you to create seamless, personalized customer engagements, without breaking a sweat. We've incorporated real-time journey orchestration, actionable analytics, behavior experience reporting, and generative AI efficiency. We've listened to your feedback and aligned it with our product vision to deliver these enhancements. And now, with Acoustic Connect, we're confident you'll be able to deliver even better customer experiences, foster loyalty, and enhance conversion rates. To learn more, join us on October 19 at 11AM ET as our Product and Customer Success teams dive into the new release.