Data is a critical component of marketing. From click-through rates to time spent on a webpage, to user demographics and customer journey mapping, we track who’s engaging, who’s recycling, whom we’re winning, and whom we aren’t. Data-driven marketing isn’t just a trend, it’s how marketing is done today. 

Even non-technical marketers need to be able to make data-driven decisions. We unfortunately can’t afford to waste time or budget on gut feelings when there’s so much data at our fingertips. Not only will we make better marketing decisions when leveraging data, but we can also prove decisions were the right ones when we can prove higher ROI.  

Because there are so many sources of data, it can be difficult to keep track of what’s happening with each campaign and where adjustments need to be made. Enter: Acoustic Campaign and program anomaly detection. 

With Acoustic Campaign, marketers can leverage automation to enhance email marketing efforts through perfectly timed, personalized messages that feel more like a conversation rather than persuasion. Program anomaly detection within Campaign is a useful feature that enables marketers to put email campaigns on cruise control, freeing us up to focus on higher value tasks like creative brainstorming or writing — things that can’t be handled by machines (just yet!).  

(Overall anomaly metrics for a single email.)

Let’s take a closer look at the benefits of automation enabled by program anomaly detection. 

Detect campaign anomalies in real-time 

It’s unfortunate, but not uncommon, that marketers make mistakes. We’re all human; we can’t expect perfection every time. Beyond human error, things can go wrong from dirty data, contact fatigue, or things just not going as we thought they would. Traditionally, marketers would need to specifically look for these types of problems in each of their campaigns by running reports or manually wading through message logs.  

With Acoustic Campaign’s program anomaly detection feature, manual hassle is removed. You can receive automated alerts when anomalies, or unexpected errors, occur within email campaigns. If a campaign has a high level of unsubscribes, it could signal contact fatigue and notify you to scale back messaging frequency. If a campaign notices a high level of undeliverable emails, it may be time to clean your data.  

(Overall anomaly metrics for a an entire program.)

On the other side of the coin, if campaigns are going much better than expected, you will be flagged, too — it doesn’t all have to be negative with anomaly detection. If one campaign performs significantly better than the others, you’ll be able to see what makes the program so successful. With these insights, marketers can spot opportunities as they arise so that we don’t miss out on high-value campaigns, especially ones that are timely. 

Easily and quickly optimize campaigns 

Anomaly detection also enables us to leverage artificial intelligence (AI) and automation to optimize our messaging strategy and schedule. Using Campaign, we can set up consumer engagements that are triggered by specific consumer actions. These help prospects flow through a specified and strategized customer journey while marketers are removed from labor-intensive manual processes.  

Campaigns can be optimized by leveraging the appropriate data. However, too many marketing solutions require an intensive search and manipulation to make reports usable and insightful, wasting further time and resources. Data should be provided to us in an actionable manner. With anomaly detection, insights are given directly to marketers so that we can know what to optimize and use automation to do so.  

(System notification on multiple anomalies to view in your program.)

Once the campaign is in motion, we can track the customer’s journey through the end of their customer lifecycle. What works, what doesn’t work, and what’s in need of improvement can all be exposed through our reporting tools. Even a small marketing team with only one email marketer can deliver personalized campaigns and use insights to continuously optimize. 

Scale marketing efforts and demonstrate ROI 

One of the best parts of Campaign is that it learns more and more as we use it. Acoustic Campaign is powered by AI, so the more the platform learns your campaigns’ typical metrics, the more easily and consistently anomalies will be flagged.  

The feature bypasses the need for tedious reporting where only technical marketers can uncover issues within the data. All users can easily find anomalies as any user can receive alerts. This makes data insights accessible to everyone and doesn’t require years of experience in data manipulation and extraction to derive the benefits. 

Given the fast alert system, your campaigns — and your marketing team — can become more agile. These AI-based detections reduce manual effort by making constant optimization easy. This makes your team optimized for the best results by saving time and money, making it easier to demonstrate the ROI on your marketing efforts. And with less effort on your team’s part, you’ll be more ready to scale your campaigns quickly.  

Spend more time on your campaign strategy rather than your campaign performance with Acoustic Campaign. Get in touch with us today to learn more about how you can implement anomaly detection and read our Marketing Benchmark Report to uncover more tips for improving your email marketing campaigns.