At Acoustic, our team has invested countless hours in user research and interviews to deeply understand the multifaceted needs of our customers: modern, B2C marketers. We know marketers juggle multiple platforms, data streams, and customer touchpoints while dealing with tight resources, demands to demonstrate ROI, and new technologies, regulations, and laws that disrupt day-to-day work. This only scratches the surface of the challenges faced each day, particularly since each business has its unique needs, constraints, and aspirations.

Similar to how marketers develop campaigns, the foundation of our product design begins by having a deep understanding of who our customers are, how they’ll use our solutions, what their needs and goals are, and any challenges they’re looking to overcome. By immersing ourselves in your world, our UX design team can craft solutions that resonate personally and deliver professionally.

As Acoustic’s Vice President of Design, I’m excited to walk you through how we craft our products with your needs in mind.

Empathy at the Core of UX Design

 

Empathy is not just a buzzword for us; it’s a guiding principle that influences every design decision we make. When we talk about designing UX with empathy, we’re putting aside our own assumptions and opinions to view our products from the perspective of our users. We aim to understand the emotional and practical realities of everyone from the marketing manager, our primary user, to the CMO, who makes the strategic decisions. This empathic approach helps us design interfaces and workflows that are intuitive and aligned with the user’s thought processes and daily routines.

For example, we know marketers need a deep understanding of their audience to create effective campaigns. Our Insights capability in Acoustic Connect uncovers what customers’ behaviors really mean, going beyond a surface-level understanding to capture the intent behind behaviors. By providing this deeper understanding of marketers’ audiences, we help brands deliver campaigns that resonate deeply with consumers and help them form emotional connections with their customers, which is critical to building brand loyalty and driving growth.

Speed and accuracy are critical as well. With our journey orchestration and Multichannel Composer capabilities, we’ve raised the bar, empowering marketing managers to seamlessly transition from concept to execution across various channels with just a few clicks. Our platform is designed to enable campaign testing, optimization, and execution from a single interface.

 

Streamlining the Complex

In developing the Acoustic Connect platform, our primary aim was to streamline the complex information hierarchy, enabling users to access any functionality with ease and simplicity. We’ve focused on reducing the steps needed to execute tasks, simplifying integrations, and making data more accessible and actionable. Now, users can effortlessly access any functionality within the system with just a few clicks. This approach results in a platform that meets the needs of tactical staff and provides strategic insights essential for decision-makers.

Measuring for Heart and Efficiency

Designing with empathy means more than intuitive interfaces; it involves measuring data around happiness, engagement, adoption, and retention. These metrics help us ensure that we’re continuously improving UX. By measuring these key indicators through regular touchpoints and interviews with our customers, we can gauge the effectiveness of our design decisions and adjust to better serve the needs of our users.

 

 

See Acoustic Connect in Action

Every feature in Acoustic Connect is built with an understanding of the marketer’s world, designed to make your work less complicated and more rewarding. We invite you to  request a demo to learn how our approach to UX influences key functions that can help transform your marketing operations from the ground up.