Marketers face many demands when it comes to delivering results in a crowded digital world. They face pressure to respond quickly to customers, create personalized engagements to increase revenue, and to do more with less.  

With this pressure to perform, marketers need their Customer Engagement solution to deliver results and align with their goals. They expect a solution that helps them move quickly and respond to customer needs, scale up or down, and roll out campaigns on their own rather than depending on data teams, IT teams, or outside departments. They expect their marketing solution to come with excellent support and services in case something goes wrong, and to offer straightforward pricing as they plan for budgets and department goals where they’re pressured to maximize efficiency with minimal resources. 

This blog will dive into the following four reasons to switch from big Martech vendors to Acoustic: 

1. Modern architecture to support innovation

2. Practical marketing tools

3. Better support

4. Straightforward pricing to realize a total lower cost of ownership

Modern architecture for scale and innovation

 

For a marketing automation solution to perform at the highest level, its foundation must be built on modern architecture. That foundation means that a solution can rapidly scale, it offers integrated data sets and one single source of truth, and it can support real-time data to meet customers' needs in the moment. 

One of the most significant advantages of modern, cloud-native architecture is its ability to handle real-time data processing seamlessly. In contrast to legacy systems — which may struggle with latency issues and data silos — platforms like Acoustic Connect leverage the power of real-time data to provide instant insights. This capability is crucial for marketers who need to react swiftly to customer behaviors and market trends, allowing for more timely and relevant customer engagements. The result of real-time data is more personalized experiences.  

With more modern engagement solutions, marketers get real-time data and with it, enhanced personalization. With Acoustic Connect, marketers get an additional bonus in their engagement solution: native behavioral data. This combination of real-time data and customer behavioral insights can create even more personalized experiences. 

Practical marketing tools

 

Marketers expect to roll out campaigns and journeys quickly to stay in front of prospective customers and lead them to conversions. Doing so means they need efficient and effective practical marketing tools to help them go from creation to execution without outside help. Many large MarTech companies, such as Salesforce, Adobe, and Oracle, involve outside departments and teams to create a marketing campaign. The marketing solutions of these conglomerates often necessitates going to the “list person” or the “loyalty person” to create a target list, reaching out to data specialists for reports and analytics, and then involve a design team and dev team for email creation.  

With modern, enterprise-grade solutions like Acoustic Connect, practical marketing tools are available for marketers to create everything themselves for a campaign. From easy-to-use drag-and-drop segmentation canvases to straightforward journey orchestration templates, drag-and-drop email, SMS, and WhatsApp composers, Acoustic enables the marketer to take back control and get sophisticated campaigns out the door quickly. Once the solution is implemented, the marketer is in the driver’s seat, saving time and maximizing efficiency with the platform. 

Better support and services

 

When problems arise, as they inevitably will, marketers expect a team of in-house experts to offer support and thought leadership to troubleshoot solutions. Often with big MarTech solutions, marketers are treated like a number, without 24/7 human support and with response times that can take days at companies like Salesforce unless customers pay more for higher tiers.   

Acoustic offers exceptional in-house support, with 24/7 coverage from our team of experts, fast response times, and developer support – no matter the tier.  With a personalized team, Acoustic truly views its customers as valued partners.

Straightforward pricing to realize a lower cost of ownership

 

Transparent pricing upfront is a table stakes expectation of marketers. Budgeting uncertainty and unpredictability often cause a higher cost of ownership and a longer time to market. With big MarTech vendors, it often becomes necessary to hire third-party consultants or full-time hires to run the solution and optimize its capabilities. These costs are often not accounted for by the company and require customers to pay more than they were expecting, necessitating additional SOWs.  

Often big MarTech vendors will also try to upsell additional products to marketers. It’s not always clear which capability is distinct to which product, often forcing marketers to buy more products than necessary to solve their use cases.  These uncertainties add up and result in unnecessary expenses for the marketer and a much longer time to value.  

Acoustic Connect offers straightforward pricing for one platform, solving all Customer Engagement requirements, from data management and segmentation, through insights and analytics, all the way to journey orchestration over multiple channels. This means less unexpected costs for the customer and a smoother roll out.

Conclusion

 

Acoustic’s modern platform, practical marketing solutions, better support, and straightforward pricing provide a smarter, more cost effective, and more innovative solution for the marketer. Acoustic leveraged 25 years of industry expertise to build Acoustic Connect as an enterprise-grade platform built for any marketer, making us the sweet spot between big MarTech and startups / point solutions. To learn more about Acoustic Connect, schedule a demo.