At Acoustic, we focus on holiday readiness to make sure our customers are fully equipped for the season. This means preparation before the season, and holiday monitoring during the busiest time of the year. We started preparing for the holiday shopping season months ago, ensuring that we are ready to harden the code, stabilize the platform, and support our customers when they need it. 

5 Steps we’re taking to help you get holiday-ready

 

We know the last thing you want to worry about during the holiday season is a MarTech issue, so as you gear-up for the busiest time of the year, here’s how we’re getting ready to help you:

1. Optimizing our systems: We’re ensuring the stability, reliability, and performance of our systems so they can operate at the highest level of efficiency.
2. Offering 24/7 support: Our team will be here to support you all day, every day, regardless of geography. This includes Black Friday and Cyber Monday, plus Diwali, Thanksgiving, Christmas, and everything in between. Our team is staffed with subject matter experts who can promptly handle any issues that arise.
3. Prioritizing performance: We’re working to harden the product code base and investing in our infrastructure. We have clear freeze dates and protocols to minimize risk during this important time of year. And the proof is in the numbers. During the 2023 holiday peak season, we showed our commitment to trust and security through the reliability of our platform, when we saw strong performance across the season including:
   • 99.98% uptime in November and December
   • 45% faster response times 
   • 25% reduction in customer cases
4. Providing educational materials: Acoustic is helping customers get prepared by offering access to holiday readiness tutorials and checklists on Acoustic Academy that help you confirm all your bases are covered.  
5. Ensuring compliance with deliverability requirements: Over the past year, Gmail and Yahoo began enforcing stricter sender requirements to minimize spam and phishing emails. While we’ve already been working to make sure our Acoustic customers are compliant with these new requirements, you’ll want to be sure you haven’t missed any of these adjustments going into the holiday season. To learn more, explore the Acoustic Academy materials. 

Our team is committed to helping our customers succeed during peak season. If you need additional support or have questions as you prepare for the holidays, reach out to us.