At Acoustic, we focus on holiday readiness to make sure our customers are fully equipped for the season. This means preparation before the season, and holiday monitoring during the busiest time of the year. We started preparing for the holiday shopping season months ago, ensuring that we are ready to harden the code, stabilize the platform, and support our customers when they need it.

6 Steps we’re taking to help you get holiday-ready

 

We know the last thing you want to worry about during the holiday season is a MarTech issue, so as you gear-up for the busiest time of the year, here’s how we’re getting ready to help you:

1. Optimizing our systems: We’re ensuring the stability, reliability, and performance of our systems so they can operate at the highest level of efficiency
2. Offering 24/7 support: Our team will be here to support you all day, every day, regardless of geography. This includes Black Friday and Cyber Monday, plus Diwali, Thanksgiving, Christmas, and everything in between. Our team is staffed with subject matter experts who can promptly handle any issues that arise.
3. Prioritizing performance: We’re working to harden the product code base and investing in our infrastructure. We have clear freeze dates and protocols to minimize risk during this important time of year.
4. Sharing tips: We have ideas and best practices to inspire holiday-ready campaign ideas — powered by Acoustic Connect’s rich behavioral signals to drive smarter targeting and meaningful engagement.
5. Providing educational materials: Acoustic is helping customers get prepared by offering access to holiday readiness tutorials and checklists on Acoustic Academy that help you confirm all your bases are covered.
6. Ensuring compliance with deliverability requirements: Following the lead of Gmail and Yahoo, Microsoft raised the bar for bulk senders to improve inbox experiences across Outlook and other services. The move impacted senders delivering over 5,000 messages per day to Microsoft domains, including Outlook.com, Hotmail, Live, or MSN. Failing to comply with the new requirements could result in your messages being throttled, sent to junk, or rejected. To learn more, explore the Acoustic Academy materials.

Our team is committed to helping our customers succeed during peak season. If you need additional support or have questions as you prepare for the holidays, reach out to us.