For many of our customers, especially in retail and ecommerce, travel and hospitality, November through December is not only the “most wonderful” but also the most important time of the year. From Diwali (October 24) to Boxing Day (December 26), marketers have to be on top of their game and so do the tools they rely on to interact with customers, like Acoustic Marketing Cloud.  

Our focus is on helping our customers’ marketing campaigns resonate and compel shoppers to make a purchase. While every customer’s business is unique, there are things that can be done prior to the holiday season moving into high gear (think right now!) that can ultimately help with increasing conversion rates, including:  

1. Making sure that deliverability and email reputation are in good health. Check out Acoustic Academy for best practices on deliverability. And, read our blog: 7 tips for sending holiday email that delivers, here.  
2. Confirming analytics are enabled on your websites so you can understand shopper behavior and react accordingly.  
3. Double-checking that monitoring for abandoned shopping carts is happening and that systems for sending reminders to shoppers are in good working order.   
4. Personalizing and automating your outreach across all channels—email, SMS, MMS, WhatsApp—with Multichannel Composer. It gives marketing teams independence with no coding required to build templates easily (ideal for the large volume of holiday messages you’ll be crafting the next several weeks). And, increases efficiency by streamlining communications and the speed needed to engage with consumers in the moment (real-time).   

How Acoustic’s technical support delivers holiday cheer during peak season   

At Acoustic, this time of year is defined by one word: preparation. We mobilize our entire team early so that by the time we reach October, we’re no longer planning. We’re in risk-mitigation mode, reacting in real-time to customer concerns.  We believe if we're prepared, we can help our customers avoid common problems and pitfalls they may run into during the holiday season.  

So, how do we get holiday ready to help you?  

• Ensure our systems are stable, performing, and operating at the highest level of efficiency, performance and reliability.  
• Provide around-the-clock support, regardless of geography, on every single day—including Thanksgiving and Christmas. 
• Plan and increase workforce capacity, as well as run through and anticipate as many possible scenarios our customers may face so we can address issues quickly.  
• Harden the product code base and invest in our infrastructure. We have clear freeze dates and protocols to minimize risk during this important time of year.  

Communicating with our customers is also a big part of our holiday readiness. As we move toward holiday season, we proactively work with our partners and customers to educate them on best practices and provide tips to help them avoid common mistakes.  

We do this via Acoustic Academy, where expert content is available to all customers. Here, you’ll find actionable checklists and best practice recommendations designed to guide you and help you to optimize and leverage our solutions in the most effective ways to result in the best outcomes.   

Our team is 100% committed to helping our customers succeed during peak season. Happy holiday shopping to all!